Vice President of Enrollment and Marketing

About the Role

Key Responsibilities

• Lead the implementation and continuous improvement of a comprehensive, multi-year Strategic Enrollment Management Plan.
• Oversee all facets of student recruitment, admissions, onboarding, and scholarship awarding, including application review, acceptance processes, and yield strategies.
• Drive enrollment growth at the University through the development and execution of enrollment management strategies.
• Collaborate with academic and student success leaders to ensure smooth transitions and retention support for first-year students.
• Provide oversight and guidance for International Programs and Regional Academic Pathways to ensure alignment with enrollment goals and institutional partnerships.
• Monitor enrollment trends, identify opportunities for growth, and ensure alignment with workforce and regional demands.
• Develop and execute a comprehensive and integrated marketing and communications strategy to enhance the visibility, identity, and reputation of Utah Tech University.
• Coordinate all institutional marketing and communication efforts—including advertising, digital and social media, branding, content strategy, public relations, and internal communications.
• Oversee the University Marketing & Communication Office, including public relations, creative/visual services, and events and promotions teams.
• Cultivate strong relationships with local, regional, and national media outlets, and serve as an institutional spokesperson when appropriate.
• Ensure that marketing messages and brand positioning are clear, consistent, and aligned across all University platforms and departments.
• Provide dynamic leadership to a diverse team across multiple departments, fostering collaboration, innovation, and accountability.
• Direct the hiring, supervision, evaluation, and professional development of staff within Enrollment Management and Marketing & Communication.
• Manage budgets and ensure responsible stewardship of resources within all reporting units.
• Serve on University committees and collaborate across campus to foster student engagement, institutional effectiveness, and community connection.
• Perform other duties as assigned by the President.

Requirements

• Master's degree in a related field (e.g., higher education, marketing, communication, public relations, public administration, business administration) required; doctorate or terminal degree strongly preferred.
• Minimum of five years of progressive leadership experience in enrollment management, marketing, communications, or a related field.
• Demonstrated ability to lead cross-functional teams, manage complex projects, and build consensus across diverse stakeholder groups.
• Strong knowledge of higher education admissions, recruitment, financial aid, student support services, and onboarding strategies.
• Proven experience with integrated marketing strategy, brand development, digital media, and communications across traditional and emerging platforms.
• Familiarity with CRM and marketing automation systems commonly used in higher education (e.g., Slate, Salesforce, etc.).
• Excellent written, oral, and interpersonal communication skills.
• Experience in a university setting, preferably one with a polytechnic or regional mission.
• Strong understanding of regional demographics, workforce needs, and higher education trends influencing enrollment, access, and institutional visibility.

Nice to Have

• Experience in a university setting with a polytechnic or regional mission.

Qualifications

• Master's degree in a related field (e.g., higher education, marketing, communication, public relations, public administration, business administration).
• Minimum of five years of leadership experience in relevant fields.

Benefits & Perks

• Annual salary of $190,000+ depending on qualifications and experience.
• Excellent benefits package including medical, dental, vision, disability, and life insurance.
• Retirement plan contributions with a 14.2% employer contribution vested on day 1.
• Undergraduate tuition waivers for employees and eligible dependents.
• Paid holidays, sick leave, and vacation leave accruals.
• Employee assistance and wellness programs.