Vice President of Market Development

About the Role

Key Responsibilities

• Define and communicate the strategy for EF Ultimate Break's product portfolio, aligning traveler experiences with financial performance, including planning for itinerary expansion and making decisions around cost, budgeting, and inventory.
• Oversee and guide the cross-functional process-managed by your team for developing and bringing new tours, tour changes, and optional excursions to market.
• Inspire, coach, and develop your team, fostering professional growth and a spirit of innovation.
• Build and manage relationships with National Tourism Boards (NTO) and Destination Marketing Organizations (DMO) for co-marketing, sponsorships, and enriched product offerings.
• Provide strategic direction on portfolio growth by leveraging market insights, whitespace opportunities, and traveler trend data.
• Set strategy and oversee management of systems supporting the product, including sales and operations databases, tour fact sheets, website itineraries, optionals, and 'Know Before You Go' guides.
• Collaborate with finance and senior leaders to steer all phases of product development, ensuring alignment with financial and product guidelines.
• Assess and measure product quality using traveler feedback, operational data, and commercial results, then implement improvements.
• Work with EF World Journeys and broader teams to align on best practices and champion sustainability and Responsible Tourism principles.
• Oversee creation and delivery of training on new destinations or tour changes for internal stakeholders.
• Provide strategic oversight for presentations, research projects, and customer feedback initiatives.
• Monitor global travel trends, cultural shifts, and Gen Z/Millennial preferences to identify high-potential product opportunities.

Requirements

• A collaborative leader with a proven track record of inspiring high-performing teams.
• A creative and driven innovator with a passion for travel and extensive firsthand experience.
• Experience managing product portfolios with commercial accountability, balancing traveler satisfaction, quality, and profitability.
• Adept at building and maintaining strategic partnerships that create mutual value.
• Exceptional communicator and storyteller, able to inspire diverse, global teams and build consensus across functions.
• Skilled in identifying and acting on emerging travel trends, especially those shaping Gen Z and Millennial travel preferences.
• Proficiency in project management, bringing initiatives from ideation to launch.
• Strong analytical skills with the ability to leverage data for problem-solving.
• Highly detail- and process-oriented with a systems mindset.
• Knowledge of Excel, PowerPoint, Storyblok, and EF's Atlas is a plus.
• 8+ years' experience in product development or operations roles within travel and tourism.
• Ability to travel 5-7 times per year.

Nice to Have

• Knowledge of EF's Atlas platform.
• Experience with systems like Storyblok.
• Experience working in international or multicultural environments.

Benefits & Perks

• Four weeks paid vacation in the first year, ten paid holidays, and two floating holidays.
• Exciting business travel opportunities.
• 25% company match on 401(k) contributions.
• Market-leading medical, dental, and vision coverage, along with options for life and disability insurance, legal and pet insurance.
• Dependent care, healthcare, and commuter Flex Spending Accounts (FSAs).
• Access to fertility care and family-building support.
• Wellness benefits including a yearly fitness reimbursement.
• Frequent social and learning events, including employee resource groups.
• Robust Employee Assistance Program.
• Tenure-based sabbatical eligibility.
• EF product discounts on travel, language schools, Au Pair programs, and more.
• Discounts at local venues and businesses.
• Modern offices with flexible work-from-home options.