Vice President of Marketing

About the Role

Key Responsibilities

• Align marketing strategy with company-wide objectives, ensuring cohesive messaging and optimal resource allocation.
• Communicate marketing priorities, performance, and recommendations to the senior leadership.
• Present data-driven insights to inform strategic decisions and growth planning.
• Serve as a brand ambassador at industry events, client engagements, and media opportunities.
• Build and lead a center of marketing operational excellence that promotes best practices and high-impact strategies.
• Elevate brand presence through innovative positioning and consistent messaging across all channels.
• Identify and implement scalable processes and technology to improve output, efficiency, and performance tracking.
• Implement a scalable, data-driven customer strategy that segments audiences and delivers personalized experiences across the customer journey.
• Champion a culture of customer-centricity, leveraging insights to boost engagement, loyalty, and ROI.
• Integrate customer data and analytics into marketing decisions, while maintaining privacy standards.
• Adapt regional go-to-market strategies to local dynamics while maintaining brand cohesion.
• Develop a robust market and customer insights framework aligned with business goals.
• Utilize analytics, customer segmentation, and performance metrics to optimize marketing efforts.
• Lead market research efforts to uncover trends, customer preferences, and competitive intelligence.
• Translate insights into actionable strategies for business unit leaders.
• Define and track KPIs to monitor brand health, campaign performance, and audience engagement.
• Employ predictive analytics, A/B testing, and AI tools to refine strategy and improve ROI.
• Drive full-funnel campaign planning and execution, including account-based marketing for high-value targets.
• Oversee digital marketing efforts across SEO, paid media, email, and webinars to maximize lead quality.
• Measure impact through metrics like CAC, CLV, ROMI, and MQLs.
• Lead, build, and scale a high-performing, cross-functional marketing team including brand, digital, product marketing, and communications.
• Foster a culture of innovation, accountability, and continuous improvement.
• Collaborate with business units to ensure marketing aligns with corporate and regional objectives.
• Evaluate marketing performance and implement improvement plans.
• Act as a strategic advisor to internal leaders and support effective marketing execution across the enterprise.
• Manage agency and vendor relationships to ensure excellence in creative, digital, and analytics delivery.

Requirements

• Master's degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership experience, including digital or full-service agency environments.
• Experience leading brand strategy, corporate marketing, and communications across complex, multi-segment organizations.
• Proven success in driving revenue growth and margin improvement through marketing initiatives.
• Experience managing C-level client relationships and customer-facing initiatives.
• Ability to lead in-house teams and manage agency partners across creative, content, and communications.
• Experience executing high-impact campaigns and optimizing ROI.
• Budget management experience, including zero-based budgeting.
• Expertise in ABM, demand generation, and sales enablement.
• Knowledge of attribution modeling and data-driven decision-making.
• Experience in B2B marketing sectors such as energy, technology, manufacturing, or healthcare (preferred).
• Outstanding communication, presentation, and stakeholder influence skills.
• Proficiency with MarTech tools such as Hubspot, Salesforce, Figma, etc.

Nice to Have

• Experience in B2B marketing in energy, technology, manufacturing, or healthcare sectors.

Qualifications

• Master's degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership experience.

Benefits & Perks

• Health insurance including medical, dental, and vision.
• Parental leave.
• Employee assistance program.
• 401(k) with company match.
• Paid vacation, sick, personal, and parental leave.
• Paid volunteer time.
• Employee recognition program with gift card options.
• Access to on-demand training courses.