Vice President of Marketing

About the Role

Key Responsibilities

• Develop and implement a cohesive marketing strategy aligned with company goals, focusing on brand positioning, retail support, and recruiting.
• Oversee brand identity, ensuring consistent messaging across all channels, including digital, print, and partnerships, to strengthen market presence.
• Lead digital initiatives, including SEO, SEM, social media, email campaigns, and content marketing, to drive traffic, engagement, and conversions.
• Build and maintain strategic partnerships with real estate agencies, financial institutions, and industry influencers to expand market reach.
• Utilize market research and customer data to understand borrower needs, preferences, and behaviors, informing targeted marketing initiatives.
• Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Monitor and report on key performance metrics, using data to refine strategies and demonstrate marketing impact on revenue and growth.

Requirements

• 10+ years of marketing experience, with at least 5 years in a senior leadership role within the mortgage, financial services, or related industry.
• Deep understanding of the mortgage industry, including market trends, regulatory requirements, and customer behavior.
• Demonstrated ability to develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth.
• Strong knowledge of digital marketing channels, tools, and analytics platforms.
• Experience leading and developing high-performing teams, with excellent communication and interpersonal skills.
• Data-driven decision-making skills with proficiency in analyzing campaign performance and market trends.
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Familiarity with mortgage industry regulations and best practices for compliant marketing.

Nice to Have

• Experience with mortgage-specific CRM and marketing automation tools.
• Experience with Loan Officer and Corporate social media branding.
• Strong network within the mortgage and real estate industries.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• MBA or advanced degree preferred

Benefits & Perks

• Medical, Dental, and Vision insurance
• Company paid life insurance
• 401K with a generous employer match
• Additional benefits such as Free Legal Services and an Employee Loan Program