Vice President of Marketing

Hospice Of The Bluegrass

Lexington, KY

Full Time

Executive

105k-139k

about 1 month ago

Job Description

About the Role

The Vice President of Marketing is a strategic leader responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for Everent Health, Inc. (EHI) and its affiliates. This position oversees all marketing functions, including digital marketing, brand management, product marketing, communications, and market research. The VP of Marketing executes the department's strategy and operational direction, aligning efforts with business objectives.

Key Responsibilities

Develop and implement a cohesive marketing strategy aligned with the company's overall business goals and strategic plan.
Serve as the voice of the brand, ensuring consistency and compassion in messaging across all channels and locations.
Partner with executive leadership to support strategic initiatives, including expansion into new markets, service line growth, and community partnerships.
Lead the marketing department, setting goals, mentoring staff, and ensuring timely execution of campaigns.
Monitor operational direction of the department and ensure the successful execution of strategic objectives.
Oversee brand development and ensure consistent messaging across all channels.
Drive demand generation through digital campaigns, content marketing, SEO/SEM, and social media.
Analyze market trends and customer insights for opportunities for growth, including expanding brand visibility in underserved communities or geographies.
Create the marketing budget and allocate resources effectively to maximize ROI.
Collaborate with sales, product, and executive teams to support go-to-market strategies.
Monitor and report on the effectiveness of marketing initiatives and adjust strategies as needed.
Support and enhance EHI's reputation through industry events, community involvement, partnerships, and media engagements.
Influence key stakeholders, including executive leadership, through clear communication and strategic vision.
Ensure high-level performance from all EHI and affiliate team members working on marketing initiatives.
Perform other job-related tasks as requested.

Requirements

Bachelor's degree in marketing, Business Administration, or a related field.
10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
Proven track record of developing and executing successful marketing strategies.
Experience in B2B and/or B2C environments, depending on the industry.
Familiarity with emerging marketing technologies and trends.
Strong leadership and team management skills.
Expertise in digital marketing, analytics, and CRM/automation tools.
Excellent communication skills and strategic thinking.
Ability to manage multiple projects and priorities in a fast-paced environment.
Willingness to travel within the EHI system's service area.

Nice to Have

Experience with healthcare or non-profit organizations.
Knowledge of hospice, palliative care, or related healthcare services.
Experience with community outreach and partnership development.

Qualifications

Bachelor's degree in marketing, Business Administration, or a related field.
10+ years of marketing experience with senior leadership exposure.

Benefits & Perks

Supportive, purpose-driven work environment.
Competitive pay and benefits.
Opportunities to contribute to meaningful healthcare services.

Working at Hospice Of The Bluegrass

Everent Health, Inc. is a mission-driven non-profit organization dedicated to enhancing the quality of life for patients and families through comprehensive hospice, palliative care, and related services. The organization values diversity, equal employment opportunity, and a supportive work environment that fosters purpose and community involvement.

Apply Now