Vice President of Marketing

About the Role

Key Responsibilities

• Align marketing strategy with company-wide objectives, ensuring cohesive messaging and optimal resource allocation.
• Communicate marketing priorities, performance, and recommendations to the senior leadership.
• Present data-driven insights to inform strategic decisions and growth planning.
• Ensure consistent application of marketing principles while tailoring approaches to meet unique customer needs.
• Serve as a brand ambassador at industry events, client engagements, and media opportunities.
• Build and lead a center of marketing operational excellence that promotes best practices and high-impact strategies.
• Elevate brand presence through innovative positioning and consistent messaging across all channels.
• Implement scalable, data-driven customer strategies that segment audiences and deliver personalized experiences.
• Champion a culture of customer-centricity, leveraging insights to boost engagement, loyalty, and ROI.
• Integrate customer data and analytics into marketing decisions while maintaining privacy standards.
• Develop a market and customer insights framework aligned with business goals.
• Utilize analytics, customer segmentation, and performance metrics to optimize marketing efforts.
• Lead market research efforts to uncover trends, customer preferences, and competitive intelligence.
• Translate insights into actionable strategies for business units.
• Define and track KPIs to monitor brand health, campaign performance, and audience engagement.
• Employ predictive analytics, A/B testing, and AI tools to refine strategy and improve ROI.
• Drive full-funnel campaign planning and execution, delivering measurable outcomes.
• Design and execute account-based marketing programs for high-value targets in coordination with Sales.
• Oversee digital marketing across SEO, paid media, email, and webinars to maximize lead quality.
• Lead, build, and scale a high-performing, cross-functional marketing organization.
• Foster a culture of innovation, accountability, and continuous improvement.
• Collaborate across business units to ensure marketing aligns with corporate and regional objectives.
• Evaluate marketing performance and implement improvement plans.
• Support effective marketing execution across the enterprise as a strategic advisor.
• Manage agency and vendor relationships to ensure excellence in creative, digital, and analytics delivery.

Requirements

• Master's degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership experience, including digital or full-service agency environments.
• Experience leading brand strategy, corporate marketing, and communications across complex, multi-segment organizations with B2C and B2B experience.
• Proven success in driving revenue growth and margin improvement through marketing.
• Experience leading C-level client relationships and customer-facing initiatives.
• Experience managing in-house teams and agency partners across creative, content, and communications.
• Expertise in ABM, demand generation, and sales enablement.
• Knowledge of attribution modeling and data-driven decision-making.
• Experience in B2B marketing sectors such as energy, technology, manufacturing, or healthcare (preferred).
• Outstanding communication, presentation, and stakeholder influence skills.
• Proficiency in MarTech stack (e.g., Hubspot, Salesforce, Figma).

Nice to Have

• Experience in energy, technology, manufacturing, or healthcare sectors.

Qualifications

• Master's degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership experience.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Company-paid health care concierge service
• 401(k) with company match
• Paid vacation, sick, personal and parental leave
• Paid Volunteer Time
• Employee Recognition Program
• Employee Assistance Program
• Access to on-demand training courses