Vice President, Search Marketing, SEO and SEM Vice President, Search Marketing, SEO and SEM

About the Role

Key Responsibilities

• Manage a high-performing, dedicated team of marketing experts to provide world-class experience, knowledge, and execution.
• Lead the planning and execution of strategy, tactics, and measurement for integrated marketing campaigns to drive sales and results across all product lines.
• Design and implement multiple strategies tailored to the connectivity space, including demand generation efforts such as digital campaigns (SEO, SEM) to generate qualified leads and accelerate growth.
• Use data and analytics tools (SEMRush, Google Analytics, Adobe suite, etc.) to track performance and optimize marketing campaigns, adjusting strategies based on real-time feedback.
• Collaborate with website architecture, creative, competitive intelligence, analytics, and research teams to understand prospect, customer, and mover behavior, triggers, and metrics.
• Build a content engine that produces high-value content such as blogs, white papers, case studies, and webinars to support subscriber growth.
• Develop marketing plans, facilitate metrics and reporting, and analyze performance to improve marketing efficiency and effectiveness.
• Support efforts to enhance the customer experience through forecasting, identifying opportunities, and extending reach to meet or exceed metric goals.

Requirements

• 10+ years of direct, mass, and/or digital marketing experience.
• 10+ years of leadership experience managing marketing teams.
• 8+ years of experience with marketing analytics.
• 8+ years of project management experience.
• 5+ years of experience in mover marketing.
• Bachelor's Degree in Marketing, Business, or related discipline and/or equivalent experience.
• Proven success in developing and executing strategic marketing plans.
• Strong knowledge of cable products, features, and cable mover marketing programs.
• Exceptional leadership, communication, and organizational skills.
• Strong analytical, technical, and project management skills.
• Ability to analyze data, develop recommendations, and work independently.
• Excellent interpersonal skills to collaborate across teams and present to executive management.
• Ability to manage multiple projects in a fast-paced environment.

Nice to Have

• MBA or advanced degree.
• Knowledge of cable television, high-speed Internet, phone products, including mobile services.
• Experience within marketing planning, execution, and campaign analytics in the cable industry.

Qualifications

• Bachelor's Degree in Marketing, Business or related discipline and/or an equivalent experience.
• Experience in mass, digital, and direct marketing planning at an executive level.

Benefits & Perks

• Comprehensive pay and benefits package that rewards contributions and supports well-being.
• Supportive management and inclusive workplace culture.
• Opportunities for professional growth and development.
• Access to mentoring, networking, and development programs through partnerships such as Women in Cable Telecommunications.