Video, Photo & Social Media Specialist

About the Role

Key Responsibilities

• Capture daily elements of campus life through videos and photos.
• Attend and cover select university events.
• Organize, schedule, and conduct dedicated video and photo shoots.
• Produce videos for use online and at university events.
• Work closely with the associate director of media relations and other marcom team members to ensure videos are aligned with the university brand and strategic goals.
• Select, edit, and format photos, ensuring they meet university standards and are ready for use across a variety of mediums, including print, web, and social media.
• Manage and organize a digital media library, ensuring photo and video assets are appropriately labeled, categorized, and accessible to marcom staff and campus partners.
• Coordinate the video and photo planning processes.
• Storyboard and conceptualize with the marcom office and campus partners.
• Work collaboratively with other marcom team members and campus partners to develop, plan, and post content to Whitworth's primary social media channels.
• Monitor engagement on social platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube) to identify and promptly address questions and potential issues.
• Gather, analyze, and provide quarterly reports about key user engagement metrics on Whitworth's social media channels.
• Assist campus partners with university-endorsed social media accounts.
• Work closely with students to manage student-driven initiatives, student-generated content, and student-run campaigns.
• Arrange for release and liability forms, as needed.
• Ensure copyright law is followed with both audio and visual content. Work with third parties to acquire licenses as necessary.
• Participate in department events and special projects.
• Perform additional duties as assigned.

Requirements

• Two years of related work experience or an equivalent combination of education and/or experience.
• Experience with Adobe Creative Suite (e.g., Premiere, After Effects, Audition, Photoshop, Illustrator).
• Strong understanding of social media platforms and trends, including digital storytelling trends.
• Experience with audio and lighting equipment.
• Ability to use a DSLR camera on manual setting.
• Effective verbal and written communication skills.
• Proficiency in videography and photography techniques, including editing software.
• Effective interpersonal and organizational skills.
• Ability to work independently and be productive in a fast-paced development environment.

Nice to Have

• Associate or bachelor's degree in communications, marketing, media production, or related field.
• Experience in higher education marketing or related field.

Qualifications

• Educational background considered broadly; candidates with various paths are valued.

Benefits & Perks

• Full-time schedule, 12 months, 40 hours per week.
• Flexible work options after training.
• Work outside of regular hours as projects dictate, including infrequent weekends and evenings.