VIP Marketing Manager

About the Role

Key Responsibilities

• Identify and engage high-value attendees through targeted campaigns, personal outreach, and segmentation strategies.
• Craft tailored invitations, nurture relationships, and manage all touchpoints throughout the VIP attendee lifecycle.
• Build lasting relationships with VIP attendees to deepen brand loyalty, drive repeat engagement, and grow GDC's VIP community year over year.
• Maintain and update VIP contact lists in CRM platforms (Salesforce preferred) with precision and attention to detail.
• Serve as the marketing lead for structured meeting programs, invite-only networking events, and executive experiences led by GDC's event production team.
• Collaborate with event production, digital, and sales teams to understand program structure, participant needs, and delivery timelines.
• Ensure high-quality attendee participation by managing outreach, confirming attendance, and coordinating follow-up communication before and after each activation.
• Provide a premium, white-glove journey for VIP attendees by answering questions, providing personalized details, and solving issues as they arise.
• Act as the first point of contact for VIPs related to networking programs, offering logistical support and consistent communication.
• Support data tracking, analysis, and reporting around VIP engagement, attendance, and feedback to improve future program success.
• Work closely with sales and event production teams to ensure VIP targets align with exhibitor and sponsor goals.
• Share insights and opportunities across teams to continually improve outreach, personalization, and conversion.

Requirements

• Experience in audience development, marketing, or relationship management, preferably in events or the gaming industry.
• Strong ability to develop targeted outreach campaigns and manage personalized communication strategies.
• Excellent relationship-building skills with high-value or executive-level contacts.
• Experience with CRM platforms, with Salesforce preferred.
• Ability to collaborate across multiple teams including sales, event production, and digital marketing.
• Strong organizational skills to manage multiple touchpoints and ensure seamless attendee experiences.
• Analytical skills to support data tracking, reporting, and continuous improvement efforts.

Nice to Have

• Experience in event marketing or managing VIP programs.
• Knowledge of the gaming industry and its key stakeholders.
• Experience with structured meeting programs or matchmaking platforms.

Qualifications

• Proven experience in marketing, audience development, or relationship management.
• Experience with CRM platforms, especially Salesforce.
• Strong communication and interpersonal skills.

Benefits & Perks

• Opportunity to work with a leading industry event in the gaming sector.
• Collaborative and innovative work environment.
• Engagement with high-level industry executives and decision-makers.