VP, Ad Sales MarketingNew

About the Role

Key Responsibilities

• Partner closely with the CRO to define and execute marketing strategies that support revenue targets, client expansion, and go-to-market growth.
• Translate business goals into high-impact sales and marketing plans that differentiate The Weather Company and unlock category demand.
• Drive revenue generation through innovative campaign support, packaging, and proactive vertical-based strategies.
• Develop differentiated messaging, product positioning, and go-to-market strategies aligned with AI-driven advertising solutions.
• Collaborate with Product, Data, and Research teams to bring innovations to market that convey advertiser value.
• Champion the use of AI and automation to improve speed-to-market, targeting, personalization, and campaign efficiency.
• Guide the development of strategic proposals, branded content campaigns, and storytelling platforms for clients.
• Elevate case studies and success stories as proof of performance and market leadership.
• Operate with a start-up mindset—lean, agile, and resourceful—building alignment across Sales, Product, Creative, and Brand teams.
• Lead partner marketing programs with key industry partners, platforms, and clients to drive relevance and thought leadership.
• Partner with the Communications team to shape content marketing, executive visibility, PR, and event strategies.
• Design and deliver reporting frameworks to track sales impact, campaign effectiveness, and audience insights.
• Represent The Weather Company externally at industry events, conferences, and partner forums.
• Lead and mentor a team of high-performing sales and marketing professionals, fostering a culture of accountability, creativity, and collaboration.

Requirements

• 12+ years of progressive experience in media, advertising, or B2B marketing, including leadership of integrated or sales marketing functions.
• Proven success driving revenue, supporting enterprise sales, and scaling marketing in resource-constrained or high-growth environments.
• Experience working cross-functionally with sales, product, and brand marketing teams.
• Strong understanding of partner marketing, industry trends, and engagement with external platforms and publishers.
• Familiarity with the advertising ecosystem, agency landscape, and competitive dynamics.
• Deep experience applying AI, analytics, and automation to improve campaign performance and marketing efficiency.
• Excellent storytelling, writing, and presentation skills; high comfort presenting to senior executives and clients.
• Bachelor's degree required; MBA or advanced degree preferred.

Nice to Have

• Experience with AI, analytics, and automation in marketing.
• Industry presence as a confident spokesperson and storyteller.
• Operational rigor combined with strategic thinking.

Qualifications

• Bachelor's degree
• MBA or advanced degree (preferred)

Benefits & Perks

• Flexible Time Off program
• Hybrid work model
• A variety of medical insurance options, including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment