VP, Brand

About the Role

Key Responsibilities

• Define and maintain the Achieve brand promise, purpose, and positioning at both the brand and solution levels, ensuring alignment with business strategy and differentiation in a competitive landscape.
• Lead strategy and implementation of innovative brand marketing campaigns and initiatives across all marketing and performance channels.
• Develop a brand content strategy that builds trust, relevance, and discoverability across owned, earned, search, partner, and AI-surfaced platforms, translating product benefits and consumer pain points into compelling storytelling.
• Build and lead a high-performing creative and design team, maintaining and evolving brand standards such as voice, tone, visual identity, and design system to ensure consistent brand expression.
• Manage and monitor Achieve's brand reputation on consumer review sites, online forums, and earned channels, securing and amplifying third-party endorsements.
• Build systems and creative pipelines to turn brand assets into high-performing ad units, working closely with performance and growth teams to test, optimize, and scale brand-driven creative across various digital platforms.
• Define and execute strategies to elevate Achieve's brand reputation, driving brand consideration and preference, and leveraging customer testimonials, moderated forums, and referral programs.

Requirements

• 10+ years of experience in brand, content, or integrated marketing, preferably within performance-focused environments such as DTC, fintech, or consumer services.
• Proven success in building editorially driven content programs with measurable business impact.
• Experience designing and scaling influencer and creator campaigns, including whitelisting and NIL-based performance integrations.
• Strong SEO and AI literacy, with understanding of content architecture, SERP dynamics, and search intent strategy.
• Track record of translating third-party credibility into brand lift and performance improvements.
• Excellent judgment, creative storytelling skills, and ability to lead cross-functional teams toward growth goals.
• Demonstrated experience in building content and influencer marketing programs that lead to profitable growth.
• Performance mindset with the ability to align brand and communications work to CAC, LTV, and IRR metrics.
• Willingness to develop new systems, playbooks, and partnerships, with high EQ and cross-functional agility.

Nice to Have

• Experience within fintech or consumer services industries.
• Experience with content architecture, SERP dynamics, and search intent strategy.
• Ability to translate third-party credibility into measurable brand and performance gains.

Qualifications

• 10+ years in brand, content, or integrated marketing, ideally within performance-focused environments.

Benefits & Perks

• Hybrid and remote work opportunities.
• 401(k) with employer match.
• Medical, dental, and vision insurance with HSA and FSA options.
• Unlimited vacation and sick time off, plus dedicated volunteer days.
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts.
• Up to $5,250 paid back for eligible education expenses.
• Pet care discounts.
• Financial support through the Achieve Care Fund.