VP, Commerce Media

About the Role

Key Responsibilities

• Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education, and thought leadership.
• Provide thought leadership, impacting and contributing to the client’s way of doing business on an ongoing basis.
• Act as a change agent and impact player, contributing to both client and The Mars Agency’s performance.
• Work with the agency’s retailer-specific Commerce Media and broader media buying teams to support strategy, planning, JBP negotiations, and identify trends and key learnings across retailers.
• Drive consistency and standards across deliverables.
• Be the liaison to the client’s National Media team and agency, collaborating on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.
• Expand assigned business through identifying emerging opportunities and securing incremental revenue or new business.
• Manage client budgets, ensuring profitability for Mars United Commerce and contributing to department bonus attainment.
• Demonstrate financial acumen with business documents such as income statements, balance sheets, and sales reports.
• Develop annual business plans and set strategic short- and long-term growth objectives for the assigned business.

Requirements

• Commerce Media strategy experience within an agency, Retail Media Network, or CPG brand/manufacturer; 12+ years preferred but not required.
• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners.
• Collaborative approach to teamwork and problem solving.
• Passionate and dissatisfied with the status quo, always seeking improvement and growth.
• Dynamic personality able to effectively engage and influence senior audiences.
• Confident presenter and clear, persuasive communicator of complex data and details.
• Strategic thinker in Shopper Marketing program development and day-to-day business management.
• Sound decision-making ability rooted in agency, client, and industry knowledge.
• Adept at analyzing results, synthesizing data, drawing insights, and developing actionable recommendations.

Nice to Have

• Experience with key Retail Media Networks and third-party Commerce Media partners.
• Strong relationships within the retail and CPG industry.

Qualifications

• Formal experience or education in commerce media strategy or related fields.
• Proven ability to develop and execute media strategies for retail and CPG brands.
• Experience managing budgets and financial planning.

Benefits & Perks

• Comprehensive group health plans.
• Paid parental leave including maternity, paternity, adoption, and surrogacy benefits.
• Flexible paid time off.
• Confidential employee assistance program.
• Wellness support initiatives.
• Financial health advice and guidance.
• Tuition support and educational assistance.
• Flexible and supportive work environment and culture.
• Medical coverage, dental, vision, disability, 401(k), and paid time off for regular roles.