VP Global Marketing

About the Role

Key Responsibilities

• Build and grow a global marketing organization spanning brand, product marketing, sales lead generation, marketing operations, and consulting partner services.
• Manage and expand a network of external agencies and consultants to deliver results.
• Champion the customer experience by collaborating with product and sales teams to ensure the right message reaches the right audience at the right time.
• Lead implementation of marketing strategies and tactics to drive market demand growth for Pantone's portfolio of solutions.
• Collaborate with cross-functional global teams to ensure cohesive and integrated marketing efforts that drive results.
• Develop a robust marketing calendar with compelling, impactful, and brand consistent campaigns that resonate with target audiences.
• Work closely with Finance and the President to develop the marketing budget and deliver cost-effective marketing campaigns.
• Monitor and analyze marketing campaign performance, using data and insights to evaluate effectiveness and identify areas for improvement.
• Partner with finance, web, sales operations, and data teams to develop dashboards and reporting frameworks to track marketing effectiveness.
• Lead, inspire, and empower a high-performing team of marketing professionals and cultivate a culture of growth.
• Manage Digital Marketing team and collaborate with eCommerce and Web teams to identify new initiatives and improvements for digital and IRL experiences.
• Drive strategy, planning, and execution of lead-generation and digital marketing activities, including website content and editorial efforts.

Requirements

• Experience in leading global marketing initiatives and teams.
• Strong strategic and creative thinking skills with the ability to execute product marketing with operational discipline.
• Ability to build and manage marketing budgets and deliver cost-effective campaigns.
• Proficiency in analyzing marketing performance data and using insights for continuous improvement.
• Excellent collaboration skills across cross-functional teams including finance, product, sales, and digital teams.
• Leadership skills to inspire and develop high-performing marketing teams.
• Media-savvy with a big-picture mindset and the ability to balance brand narrative with measurable business outcomes.

Nice to Have

• Experience working with or within creative and culturally influential brands.
• Knowledge of digital marketing, web, and eCommerce platforms.
• Experience managing external agencies and consultants.

Qualifications

• Less Than High School education (as specified in the description).
• Experience in marketing leadership roles.