VP, Growth Marketing

About the Role

Key Responsibilities

• Develop, implement, and drive the customer acquisition and growth strategy to meet and exceed customer acquisition, CAC efficiency, and ROAS goals.
• Research industry trends, customer insights, and competitive intelligence to inform growth strategies and acquisition efforts.
• Evolve the acquisition engine across SEO, LLM search, paid media, affiliate partnerships, email nurturing, conversion optimization, and pricing and packaging.
• Identify and scale new, efficient growth channels to reduce reliance on search-based traffic sources.
• Oversee the full customer acquisition journey to ensure a consistent experience across all touchpoints, including marketing channels, email nurturing, website, funnel, and checkout.
• Lead ongoing experimentation across landing pages, funnels, offers, and pricing to improve conversion rates, CAC, AOV, and ROAS.
• Improve and expand measurement and attribution methods to ensure proper analysis and optimization of marketing efforts.
• Help establish and define marketing and product roadmaps to deliver wins across channel diversification, conversion, and revenue optimization.
• Manage and mentor a high-performing growth team, fostering a culture of innovation, collaboration, and accountability.
• Coordinate with cross-functional teams including Brand, Product, Technology, Data, and Finance to align on shared goals.
• Establish goals and set budgets in collaboration with leadership, leveraging data analytics and performance analysis to identify opportunities and drive results.
• Consistently meet and exceed goals for new customer acquisition, conversion volume, CAC, AOV, and ROAS.

Requirements

• Minimum 15 years of experience in growth marketing or related roles with 8+ years in management positions.
• Strong track record of achieving growth and efficiency targets across multiple channels.
• Proven leadership experience as a change agent for high-performing acquisition and growth marketing teams.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience with an experimentation framework to improve conversion and revenue.
• Exceptional analytical skills with experience in data-driven growth marketing tools.
• Entrepreneurial mindset with enthusiasm for innovation and problem-solving.
• Ability to think strategically and execute tactically.
• Experience in high-velocity environments, ideally at the post-startup, pre-public stage.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Nice to Have

• Experience with business intelligence and data analysis tools.
• Experience with Salesforce CRM and Salesforce Marketing Cloud.
• Understanding of LTV expansion and retention best practices.
• Knowledge of macOS and G-Workspace.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• MBA is preferred.

Benefits & Perks

• Medical, vision, dental, disability, and life insurance.
• Parental and military leave.
• Employee assistance program.
• 401(k) with match.
• Annual bonus.
• Pet insurance.
• RSUs.
• Paid holidays and paid parking.
• A supportive, inclusive company culture with regular social events and initiatives.