VP, Home Specialty - Strategic Cardholder Marketing

About the Role

Key Responsibilities

• Develop the annual and long-term marketing strategy for the Independent Retailer Synchrony Project Card network (B2B and B2C) to drive profitable growth.
• Drive multi-product (revolving and PayLater) cardholder acquisition and engagement initiatives leveraging analytics to deepen market share and deliver SMB growth plans.
• Oversee brand positioning updates to ensure relevance and value for merchants and consumers.
• Lead comprehensive marketing strategy during network NCI.
• Oversee all PR/Media strategies to promote the newly branded network, including trade outlets.
• Build and optimize consumer campaign journeys using a data-driven, test-and-learn approach to improve ROI.
• Conduct financial and operational forecasting, data segmentation, and insight-driven decision making.
• Collaborate with executives on cross-sell opportunities and support onboarding of new partnerships.
• Ensure compliance with company policies and regulatory guidelines while mitigating enterprise risk.
• Innovate on digital direct-to-consumer origination and engagement strategies.
• Lead the development, execution, and measurement of cardholder campaigns to maximize cross-shop utilization.

Requirements

• Bachelor's Degree or, in lieu of a degree, GED or high school diploma with 8+ years of marketing experience in credit card/financial services.
• Minimum of 6 years of progressive marketing experience, including B2B and B2C focus.
• Experience managing complex partner ecosystems such as trade associations and buying groups.
• Experience in budget/P&L management, marketing agency oversight, and omni-channel marketing, especially digital.
• Experience in marketing within trade/distributor/membership-based organizations and geographically dispersed sales teams.
• Prior leadership of marketing teams for at least 2 years.
• Client, partner, or stakeholder relationship management skills with influence and cross-functional leadership ability.
• Background in credit card, financial services, or relevant industries is strongly preferred.

Nice to Have

• Experience with loyalty programs, sales incentive programs, digital origination, and web/mobile channel marketing.
• Strategic thinker with a passion for leveraging data and technology.
• Experience working across high-performing teams.
• Advanced written, verbal, and relationship-building skills.
• Strong financial and organizational acumen with proven P&L expertise.

Qualifications

• High school diploma or GED required; Bachelor's degree preferred.
• At least 8 years of marketing experience in credit card/financial services.

Benefits & Perks

• Salary range of $130,000 to $210,000 annually, with eligibility for an annual bonus based on performance.
• Work from home flexibility, with occasional in-office engagement activities.
• Comprehensive benefits package (not detailed in the description).