VP, Marketing (2025-036.2)

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals and revenue targets, with a strong emphasis on demand generation and digital marketing.
• Lead, mentor, and develop a high-performing marketing team currently consisting of a Demand Generation Manager, a Product Marketing and Content Manager, and two Market Managers (responsible for events and sales collaboration).
• Strategically evaluate and potentially integrate a new team of Business Development Representatives (BDRs) to report directly or with a dotted line into the Marketing function, depending on prior experience.
• Drive the overall digital marketing strategy, including SEO, SEM, content marketing, social media, email marketing, and website optimization, to maximize lead generation and conversion.
• Oversee the development and execution of integrated marketing campaigns across various channels, ensuring consistent brand messaging and effective targeting.
• Collaborate closely with sales leadership to ensure strong alignment between marketing and sales efforts, optimize lead hand-off processes, and support sales enablement.
• Work hand-in-hand with the Chief Product Officer on staying appraised of industry drivers, market changes, and competition.
• Develop and manage the marketing budget, ensuring optimal allocation of resources and demonstrating clear ROI on marketing investments.
• Leverage data and analytics to monitor campaign performance, identify trends, and make data-driven decisions to optimize marketing effectiveness.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies to identify new opportunities and maintain a competitive edge.
• Oversee product marketing initiatives, ensuring clear value propositions and effective go-to-market strategies for new and existing solutions.
• Champion the Circle brand, ensuring consistent messaging and a strong brand presence across all touchpoints.

Requirements

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (e.g., Director or VP of Marketing).
• Prior experience in a similar role working for a software medical equipment company is essential.
• Experience working for a high-growth mid-size company with annual revenue between $35M and $50M.
• Demonstrated experience as a close collaborator to the executive leadership team.
• Proven expertise in demand generation and digital marketing strategies and execution within a B2B context.
• Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
• Demonstrated ability to build, lead, and motivate high-performing marketing teams.
• Excellent communication, interpersonal, and presentation skills.
• Strategic thinker with a hands-on approach and a strong focus on results.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience marketing to public and private healthcare institutions, as well as OEM modality vendors, is a significant asset.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Nice to Have

• Experience working for a high-growth mid-size company with revenues in the $35M to $75M range.
• Experience marketing to OEM modality vendors.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• MBA preferred

Benefits & Perks

• Competitive compensation and vacation
• Transportation allowance
• Flexible working arrangements
• Employee Wellness Program
• Professional development and tuition reimbursement program
• Gratifying internal recognition/kudos programs
• Annual salary review - based on company and individual performance
• Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued
• Uncompromising values on quality, innovation, culture, and customer service