VP, Marketing

About the Role

Key Responsibilities

• Leads the company's marketing objectives, strategies, and programs ensuring alignment with the company's goals and objectives.
• Establishes the strategic vision and execution of marketing campaigns across various platforms within creative services, digital marketing, sales support, brand marketing, and product marketing.
• Develops a marketing budget following organizational goals and provides budgetary oversight and control to marketing initiatives.
• Identifies, establishes, and evaluates relationships with key agencies, partners, and external programs.
• Builds and develops a high-performing team and uncovers areas for improvements and efficiency.
• Implements metrics and KPIs to continually improve and measure the effectiveness of marketing programs, tactics, and strategy.
• Directs customer segmentation data collection, analysis, and interpretation for marketing programs.
• Collaborates with the Sales department to align sales and marketing strategies.
• Develops an integrated marketing calendar as a central point for cross-functional collaboration.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• 9 or more years of work experience in marketing.
• Demonstrated understanding of both B2C and B2B go-to-market approaches.
• Excellent communication and interpersonal skills.
• Strong knowledge of traditional and digital marketing channels.
• Ability to build lasting relationships with customers and internal teams.
• Proven experience in strategic planning, forecasting, and developing marketing strategies.
• Understanding of high-quality design and layout for print and electronic media.
• Ability to guide the design, implementation, and execution of marketing automation including Salesforce CRM and Marketing Cloud.

Nice to Have

• Master's Degree in a related field.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field.
• 9 or more years of relevant work experience.

Benefits & Perks

• Annual salary range of $240,000 to $280,000, determined by experience, certifications, and location.