VP Marketing & Guest Experience

About the Role

Key Responsibilities

• Develop and execute an integrated marketing and guest experience strategy aligned with resort business goals, including passes, lift tickets, lodging, food & beverage, events, and programming.
• Role model Solitude values, behaviors, and leadership expectations to build a high-performing team.
• Set clear expectations for department priorities, planning, and budgeting in alignment with resort business goals.
• Collaborate cross-functionally with SLT, operations, finance, sales, partnerships, and guest services.
• Oversee marketing initiatives such as website updates, CRM strategy, digital marketing, social media content, email campaigns, and advertising.
• Ensure cohesive brand presence across all channels, including signage, collateral, and visual standards.
• Manage public relations, media relations, sponsorships, and external partnerships.
• Design and oversee in-resort guest experiences and programming, including festivals, activations, and loyalty initiatives.
• Partner with internal teams to align guest-facing communications with on-mountain operations.
• Collect and analyze guest feedback and KPIs to optimize experiences and loyalty.
• Lead internal and external communication strategies, including newsletters and guest messaging before/during/after visits.
• Develop crisis communications readiness and oversee reputation management.
• Coordinate with PR firms and serve as spokesperson when appropriate.
• Manage CRM systems and data-driven marketing efforts, including email segmentation, guest lifecycle, and loyalty insights.
• Track campaign effectiveness through metrics such as lift ticket sales, web conversions, social engagement, and guest satisfaction.
• Identify and secure resort sponsorships and strategic partnerships.
• Promote brand collaborations and activations to deliver value for both resort and partners.

Requirements

• Minimum 10 years of senior-level marketing leadership experience, preferably within the hospitality, ski, travel, or resort sector.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• Deep understanding of ski culture and guest expectations; intermediate skiing/snowboarding ability required, expert level preferred.
• Expertise in digital marketing, CRM architecture, content strategy, PR, brand management, signage/graphic production.
• Strong leadership, strategic thinking, project management, and cross-functional collaboration skills.
• Data-driven decision-making mindset with experience in tracking metrics and optimizing campaigns.
• Excellent communication and media relations experience; comfort as a public-facing representative.

Nice to Have

• History of developing loyalty programs, driving retention, and growing guest spend through integrated campaigns.
• Prior experience planning and executing on-mountain events and guest activations.
• High emotional intelligence and ability to work in a fast-paced/matrixed environment.
• A passion for mountain recreation and storytelling that resonates with ski guests.

Benefits & Perks

• Competitive base salary with executive bonuses.
• Resort perks: employee ski pass, guest lodging discounts, gear discounts, possible equity in select organizations.
• Access to select Alterra Mountain Company destinations.
• Free Solitude season pass for you and eligible dependents.
• Discounts on solitude lift tickets for friends and family.
• Discounts on food, rentals, retail, and lessons.
• Comprehensive medical, dental, vision, and life insurance for eligible employees.
• Pro deals with outdoor brands.
• Generous 401(k) plan with company match.
• Free counseling service through Employee Assistance Program.