VP Marketing and Partnerships

Churchill Downs Incorporated

Louisville, KY

Full Time

Executive

19 days ago

Job Description

About the Role

Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby since 1875. Located in Louisville, CDRT features a one-mile dirt track, a 7/8-mile turf track, seating for approximately 60,000 guests, and year-round simulcast wagering. The organization hosts major racing events, including the Kentucky Derby, Kentucky Oaks, and other themed race days, and is committed to delivering premier racing and entertainment experiences globally.

Key Responsibilities

Lead all brand and consumer marketing efforts for Churchill Downs Racetrack, including the Kentucky Derby, Kentucky Oaks, and ancillary events.
Develop and execute multi-channel marketing campaigns (digital, broadcast, experiential, social, PR) that drive attendance, viewership, and cultural relevance.
Steward the Kentucky Derby brand and visual identity, ensuring consistency and resonance across all touchpoints.
Oversee fan engagement strategy, including loyalty programs, data capture, personalization, and CRM initiatives.
Drive sponsorship strategy, acquisition, and renewal efforts across racing events and media platforms.
Build long-term, high-value relationships with blue-chip brands, aligning their objectives with Churchill Downs' platforms and experiences.
Oversee delivery of all partner activations, integrations, and contractual rights to ensure client satisfaction and retention.
Lead media strategy, including national and regional broadcast deals, digital rights, and emerging platforms.
Collaborate with internal and external content producers to tell compelling stories around the Kentucky Derby and Churchill Downs' legacy.
Expand reach through influencer marketing, creator partnerships, and behind-the-scenes storytelling.
Lead and inspire a high-performing team across brand marketing, creative, digital, PR, and partnerships.
Collaborate with ticketing, hospitality, operations, racing, and gaming teams to ensure integrated execution.
Serve as a senior spokesperson and ambassador for the brand with media, partners, and key stakeholders.

Requirements

10+ years of progressive leadership experience in brand marketing, sponsorship, and media, preferably in sports, entertainment, or lifestyle brands.
Proven track record of driving brand growth and commercial revenue through strategic partnerships and innovative campaigns.
Deep understanding of modern marketing channels, fan engagement, and experiential activations.
Strong executive presence with the ability to build relationships with Fortune 500 partners and C-suite stakeholders.
Experience managing high-profile events or properties with national or global significance.
Passion for sports, tradition, and delivering best-in-class experiences.

Nice to Have

Previous leadership role in major sports league, entertainment property, or experiential brand.
Experience in both in-house and agency-side environments.
Familiarity with horse racing, premium events, or seasonal consumer brands.

Working at Churchill Downs Incorporated

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We're always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

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