VP, Marketing, Bobbi Brown NA

The Estée Lauder Companies

New York, NY

Full Time

Executive

10 days ago

Job Description

About the Role

The VP, Marketing for Bobbi Brown NA is a senior leadership role responsible for overseeing marketing strategies and initiatives within the North American region for the Bobbi Brown brand. The position involves developing brand positioning, driving marketing campaigns, and ensuring alignment with company goals to enhance brand presence and growth.

Key Responsibilities

Develop and implement comprehensive marketing strategies to promote the Bobbi Brown brand in North America.
Lead the marketing team to execute campaigns that increase brand awareness and sales.
Collaborate with cross-functional teams including sales, product development, and creative to ensure cohesive brand messaging.
Analyze market trends and consumer insights to identify opportunities for growth.
Manage marketing budgets and allocate resources effectively to maximize ROI.

Requirements

Proven experience in senior marketing roles, preferably within the beauty or cosmetics industry.
Strong leadership skills with the ability to manage and motivate a team.
Excellent strategic thinking and analytical skills.
Experience developing and executing successful marketing campaigns.
Knowledge of the North American beauty market and consumer behavior.

Working at The Estée Lauder Companies

The company values diversity and inclusion, as evidenced by its commitment to equal opportunity employment and providing reasonable accommodations for employees and applicants with disabilities or religious needs.

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