VP, Marketing Channel Engagement

About the Role

Key Responsibilities

• Lead the development of multi-touch marketing plans utilizing media attribution data, media mix modeling, and predictive analytics to drive brand awareness, customer acquisition, and retention.
• Analyze paid and earned media results along with business performance from both in-flight and completed campaigns, and proactively share actionable insights.
• Oversee proactive and reactive media initiatives to deliver regional and national coverage for each of C Spire's lines of business, including pitching stories to media targets and writing/editing pitch materials.
• Map paid and earned marketing efforts to customer journeys to ensure reaching the right audiences in the right channels at the right time.
• Support the development of paid and earned marketing channel budgets.
• Implement new techniques and technologies relevant to media strategies, fostering a culture of experimentation through A/B and multivariate testing.
• Support the development of the marketing platform roadmap, maximizing capabilities of the martech stack with an emphasis on AI and ML.
• Maintain current knowledge of paid and earned media best practices.
• Oversee staff development through mentoring, coaching, and providing feedback.

Requirements

• Four-year degree in marketing, advertising, business, or a related discipline, or equivalent relevant experience.
• Experience working directly with consumer, business, and technology media, from top-tier outlets to niche targets.
• Strong networking and public speaking skills.
• Excellent writing skills with the ability to craft compelling storylines.
• Experience utilizing data—including media mix models, web/mobile analytics, and business data—to craft media strategies.
• Self-starter with strong critical thinking skills, comfortable working in a fast-paced, deadline-driven environment.
• Strong communication and organization skills, with excellent planning and project management abilities.

Nice to Have

• 15+ years of paid marketing management experience, including developing strategies, building media plans, and analyzing results.
• MBA degree.

Qualifications

• Four-year degree in marketing, advertising, business, or related discipline (or equivalent experience).

Benefits & Perks

• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• Tuition Assistance Programs
• Complimentary Wireless Service & Device
• 401k Match
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities