VP Marketing, Distinctive Brands

About the Role

Key Responsibilities

• Develop and execute the strategic vision, ambition, and growth roadmap for Distinctive Brands including Mother's, Famous Amos, Murray, Royal Dansk, and seasonal portfolios.
• Lead the creation and implementation of PS1 and PS3 marketing plans, aligning with regional and global leadership.
• Drive e-commerce initiatives and strategic planning processes for North America.
• Collaborate with cross-functional teams (Innovation, Finance, Operations) to build business cases for new product launches and proximity innovation.
• Champion proximity innovation and renovation efforts, including recipe development, industrial feasibility, and P&L impact.
• Influence cross-functional teams (R D, Quality, Plant, Finance, Packaging) to support local R D needs and lab capabilities.
• Define brand portfolio strategy and product mix across channels for everyday and seasonal offerings.
• Maximize portfolio synergies and efficiencies to support a unified biscuits strategy and go-to-market execution.
• Lead snack category initiatives to optimize point-of-sale visibility and promotional impact.
• Oversee brand performance and day-to-day execution of brand plans in close alignment with Sales.
• Own brand P&Ls, including A&P budgets, gross margin monitoring, and pricing strategies.
• Recommend actions to improve profitability through pricing optimization and cost-saving initiatives.
• Translate consumer insights and market dynamics into actionable brand growth strategies through research and data analysis.
• Lead creative development for integrated marketing campaigns across TV, digital, social media, and PR.
• Manage external agencies to ensure consistent brand messaging and campaign execution.
• Develop limited-time offers, brand partnerships, and seasonal activations.
• Build, lead, and inspire a high-performing marketing team.
• Recruit, coach, and develop talent to foster a culture of empowerment, innovation, and continuous improvement.
• Ensure professional development through performance evaluations and growth initiatives.

Requirements

• Minimum of 15+ years of experience in brand marketing within the consumer-packaged goods (CPG) industry.
• Bachelor's Degree required, Master's degree preferred.
• Proven ability to translate syndicated data into actionable insights and strategic decisions.
• Skilled in managing multiple projects simultaneously while meeting deadlines and business objectives.
• Strong understanding of cross-functional collaboration and influencing internal stakeholders.
• Solid project management capabilities from planning through execution and post-launch evaluation.
• Experience managing budgets and full P&L ownership, including advertising and promotion (A&P) spend.
• Familiarity with creative development processes and media planning across traditional and digital channels.
• Good knowledge of U.S. retail and trade dynamics, with sensitivity to shopper and category trends.
• Experience working within a business unit or country team in a global organization is a plus.

Nice to Have

• Exposure to R D and innovation processes.
• Experience working within a business unit or country team in a global organization.

Qualifications

• Bachelor's Degree in relevant field.
• Master's degree is preferred.

Benefits & Perks

• Comprehensive benefits package including health insurance, retirement plans, paid time off, and other benefits.
• Salary range of $171,299 - $228,398 annually, with actual compensation based on experience and qualifications.