VP Marketing, Incentives

Blackhawk Network

Coppell, TX

Full Time

Executive

176k-253k

10 days ago

Job Description

About the Role

Blackhawk Network (BHN) is a global branded payments and commerce company, innovating across payment technologies, prepaid products, and reward solutions. We connect brands and consumers through digital platforms and physical networks in over 30 countries. The company helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds, and engage consumers through a wide range of branded payment solutions including gift cards, egifts, corporate payouts, and rewards, delivered via seamless, integrated technology. BHN's network spans more than 400,000 consumer touchpoints worldwide. The Vice President of Incentives Marketing will lead the marketing strategy and execution for BHN's B2B rewards and incentives portfolio, focusing on demand generation, pipeline creation, and customer acquisition in a performance-driven, revenue-focused capacity.

Key Responsibilities

Own and deliver the global demand generation strategy for BHN's Incentives business across SMB and enterprise segments.
Partner closely with sales leadership to define target accounts, build pipeline, and optimize conversion.
Lead a high-performing team across content marketing, lead and demand generation, enterprise marketing, event strategy, and customer retention, all in service of revenue acceleration.
Build and optimize multi-channel campaigns including digital, paid media, email, events, and partner marketing.
Design data-driven programs to optimize revenue and continuously refine based on performance analytics and sales feedback.
Work hand-in-hand with sales and develop compelling sales enablement material (case studies, white papers, presentations) to support effective selling and close deals.
Define and manage the incentives marketing budget for maximum ROI on pipeline generation.
Stay current on market trends, competitive dynamics, and customer needs in the payments, rewards, and incentives space.

Requirements

10+ years of progressive marketing experience, with at least 5 years in performance marketing/demand generation for payments, fintech, or rewards and incentives companies.
Demonstrated track record of owning pipeline and revenue metrics in a B2B environment.
Deep understanding of the sales-marketing partnership and how marketing directly drives business outcomes.
Strong knowledge of ABM platforms, CRM, marketing automation tools, and modern demand generation strategies.
Data-driven decision-making skills with a strong analytical mindset.
Exceptional project management and organizational skills.
Strong leadership and coaching abilities; proven success leading and developing marketing teams.
Bachelor's degree required; MBA or advanced degree is a plus.

Nice to Have

Experience in payments marketing with a strong understanding of the rewards and incentives space.
Operational excellence in building scalable marketing operations.

Qualifications

Bachelor's degree
10+ years of marketing experience
At least 5 years in performance marketing/demand generation in relevant sectors

Benefits & Perks

401(k) with employer match
Medical, dental, and vision insurance
Paid holidays (12 per year in 2025)
Paid sick time according to state law
Parental leave
Life insurance
Disability insurance
Flexible spending accounts for health and dependent care
Wellness benefits
Flexible time off for full-time employees

Working at Blackhawk Network

Blackhawk Network values diversity and believes it leads to strength. The company is committed to equal employment opportunities and prohibits discrimination and harassment of any kind. They encourage applicants with previous criminal records to apply and consider qualified applicants with arrest and conviction records, in accordance with applicable fair chance laws.

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