VP of Brand and Events

About the Role

Key Responsibilities

• Develop strategies to advance brand value through key marketing and communications programs that positively impact sales and retention efforts.
• Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance.
• Support employee communications programs that encourage staff to embrace, live, and promote the brand.
• Develop purpose-driven brand narratives aligned with corporate goals and initiatives.
• Develop proactive brand protection strategies through online monitoring programs and defensive trademark and domain name registrations, working with Legal Services to challenge potentially competing marks and ensure swift action against brand infringements.
• Establish guidelines and standards for brand, trademark, and trade dress usage across the organization, solution partners, and third parties, monitoring compliance.
• Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience.
• Develop measurement strategies for brand attributes including awareness, familiarity, consideration, and preference relative to competitors worldwide.
• Generate awareness and consideration through strategic marketing campaigns across paid and owned media channels, aligned with marketing segments to drive conversion activities.
• Identify and manage key enterprise sponsorships that elevate brand recognition and increase awareness among prospects and customers.
• Lead events and tradeshow strategy, communications platforms, and event management for both face-to-face and virtual events targeting internal and external audiences.
• Drive hybrid event strategies and immersive digital experiences to maximize engagement and ROI.
• Execute crisis communications and brand reputation management strategies when needed.

Requirements

• Senior-level marketing professional with strategic, business-focused mindset and effective communication abilities.
• Experience in product brand management within similar industry environments, preferably professional services or SaaS brands.
• Experience with Account-Based Marketing (ABM) for B2B professional services.
• Strong measurement and analytics experience with ability to define and measure appropriate brand metrics, including marketing attribution and ROI modeling.
• Proven track record managing high-profile brands using integrated marketing approaches including PR, events, digital marketing, direct marketing, and promotional activities.
• Global brand portfolio management experience.
• Demonstrated success in global marketing environments.
• Crisis communications and brand reputation management experience.
• Ability to understand commercial, technical, and strategic drivers to execute business strategies.
• Outstanding analytical and problem-solving capabilities.
• Excellent oral and written communication and presentation skills.
• Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams.
• Extensive experience working in global and virtual environments with proficiency in digital communication platforms.
• Excellent project management, presentation, and team leadership skills.
• Bachelor's degree in marketing or business-related field; advanced degree preferred (JD, MBA, or technical).
• 15+ years of related marketing experience including 10+ years of management experience in brand management.
• Experience leading brand teams in technology sector and with customer events.
• Experience building and scaling marketing teams in rapid-growth environments.

Nice to Have

• Experience with digital transformation and immersive digital experiences.
• Experience working in professional services or SaaS industries.
• Knowledge of AI-powered marketing tools and analytics platforms.

Benefits & Perks

• Flexible hybrid work model (2-3 days in the office depending on role).
• Supportive workplace policies for work-life balance, including work from anywhere for up to 8 weeks per year.
• Career development and continuous learning opportunities.
• Comprehensive benefits including health, dental, vision, disability, life insurance, retirement plans, tuition reimbursement, incentive programs, and wellbeing resources.
• Paid volunteer days, mental health days, and community involvement opportunities.
• Competitive base salary with potential annual bonus based on performance.
• Additional benefits such as hospital and accident insurance, Flexible Spending and Health Savings Accounts, fitness reimbursement, Employee Assistance Program, legal and identity theft protection, adoption and surrogacy assistance, and stock purchase plans.