VP of Brand and Events

About the Role

Key Responsibilities

• Develop strategies to advance brand value through marketing and communications programs that positively impact sales and retention efforts.
• Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance.
• Support employee communications programs that encourage staff to embrace, live, and promote the brand.
• Develop purpose-driven brand narratives aligned with corporate goals and initiatives.
• Develop proactive brand protection strategies through online monitoring and trademark/domain registrations, working with Legal Services to challenge infringing marks.
• Establish guidelines and standards for brand, trademark, and trade dress usage across the organization and third parties, monitoring compliance.
• Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience.
• Develop measurement strategies for brand attributes including awareness, familiarity, consideration, and preference.
• Generate awareness and consideration through strategic marketing campaigns across paid and owned media channels.
• Identify and manage key enterprise sponsorships to elevate brand recognition.
• Lead events and tradeshow strategy, including virtual and face-to-face events, and drive hybrid event strategies and immersive digital experiences.
• Execute crisis communications and brand reputation management strategies when needed.

Requirements

• Senior-level marketing professional with a strategic, business-focused mindset and effective communication abilities.
• Experience in product brand management within professional services or SaaS industries.
• Experience with Account-Based Marketing (ABM) for B2B professional services.
• Strong measurement and analytics skills, including defining and measuring brand metrics and ROI modeling.
• Proven track record managing high-profile brands using integrated marketing approaches such as PR, events, digital marketing, and promotions.
• Global brand portfolio management experience and success in international marketing environments.
• Crisis communications and brand reputation management experience.
• Ability to understand and execute on commercial, technical, and strategic drivers.
• Excellent analytical, problem-solving, communication, and presentation skills.
• Experience working in global and virtual environments with proficiency in digital communication platforms.
• Strong project management and team leadership skills in fast-paced settings.
• Bachelor's degree in marketing or business; advanced degree (JD, MBA, or technical) preferred.
• 15+ years of related marketing experience, including 10+ years in management and brand management roles.
• Experience leading brand teams in technology sectors and with customer events.
• Experience building and scaling marketing teams in rapid-growth environments.

Nice to Have

• Experience with digital transformation and AI tools in marketing.
• Experience working in professional services or SaaS brands.
• Experience with international and cross-cultural marketing strategies.

Qualifications

• Bachelor's degree in marketing or business (required).
• Advanced degree such as JD, MBA, or technical (preferred).
• 15+ years of related marketing experience.
• 10+ years of management experience in brand management.

Benefits & Perks

• Hybrid work model with flexible work arrangements.
• Supportive workplace policies including Flex My Way for work-life balance.
• Career development programs and continuous learning opportunities.
• Comprehensive benefits including health, dental, vision, disability, and life insurance.
• Retirement savings plans with company match.
• Paid time off including vacation, sick days, paid holidays, and mental health days.
• Parental leave, sabbatical leave, tuition reimbursement, employee incentive programs, and wellbeing resources.
• Social impact initiatives including paid volunteer days and ESG projects.
• Competitive salary range ($171,500 - $366,860 depending on location).
• Annual bonus potential based on performance.