VP of Digital Growth

Diamond Foundry

New York, NY

Full Time

Executive

170k-220k

2 months ago

Job Description

About the Role

VRAI is a fast-growing digital-first direct-to-consumer brand specializing in modernizing diamond jewelry through sustainably created diamonds. The company emphasizes innovation, craftsmanship, and sustainability, with a global presence including locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen. The role of VP of Digital Growth involves leading the strategic expansion of VRAI.com, focusing on accelerating digital growth across acquisition, conversion, and retention while managing the digital P&L and building a high-performing digital engine.

Key Responsibilities

Own and lead the digital growth strategy across customer acquisition, conversion rate optimization, and lifecycle marketing.
Drive lifecycle and retention marketing strategies across CRM, email, SMS, and personalization to enhance user engagement and lifetime value.
Oversee campaign execution and performance across Google, Meta, TikTok, affiliates, and emerging digital channels, ensuring strong ROI and experimentation at scale.
Partner with product and engineering teams to optimize onboarding, conversion flows, and performance levers across the full digital funnel.
Build and manage a high-impact team across e-commerce, development, UX/UI, analytics, and growth to execute rapid experimentation and optimize user experience.

Requirements

10+ years in digital e-commerce and development management in growth-focused roles.
At least 4+ years in a leadership position within a growing and successful digital brand, ideally with high-value price items.
Proven track record of scaling digital revenue and customer acquisition through data-driven strategies and experimentation.
Deep understanding of performance marketing, CRO, digital analytics, and growth loops.
Strong command of tools like Meta, Google Analytics, Mixpanel, Segment, Looker, Amplitude, etc.
Strong P&L ownership mindset, with experience managing $2M+ monthly budgets and delivering measurable business impact.
Strategic leadership, entrepreneurial spirit, excellent communication skills, and a bias toward action in fast-paced environments.

Nice to Have

Experience with high-value luxury or jewelry brands is preferred.
Experience working in a global, multi-location organization.

Qualifications

Formal educational background is not explicitly specified, but extensive experience in digital e-commerce and leadership roles is required.

Benefits & Perks

Eligible for health insurance, flexible spending accounts, retirement savings plans, life and disability insurance.
Employee discounts and additional perks.
Opportunities for paid and unpaid time off depending on location.

Working at Diamond Foundry

VRAI values innovation, craftsmanship, sustainability, and a fast-paced, high-growth environment. The company emphasizes a collaborative, entrepreneurial spirit and is committed to diversity and equal opportunity employment.

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