VP of Enterprise Marketing

About the Role

Key Responsibilities

• Define and implement a clear, actionable marketing strategy aligned to company goals and OKRs, focusing on results and measurable impact.
• Drive North America-focused demand generation and account-based marketing (ABM), working closely with Sales to convert enterprise accounts.
• Lead the website strategy and SEO performance to enhance visibility and conversion, especially in AI-enhanced search environments.
• Execute high-impact field marketing and events to penetrate new regions and deepen enterprise engagement.
• Leverage AI-driven insights and tools to optimize marketing workflows, automate routine tasks, and improve targeting precision.
• Develop differentiated messaging and positioning based on a deep understanding of enterprise buyer needs.
• Build a strong, consistent brand presence supporting both short-term pipeline and long-term market leadership.
• Support the expansion of existing accounts through collaboration with Sales and Customer Success.
• Lead and grow a small, agile marketing team, fostering a culture of experimentation, speed, and results.
• Implement metrics-driven processes and reporting to track marketing effectiveness and ROI.
• Collaborate closely with Sales, Product, and Customer Success to ensure alignment across the funnel.
• Champion the voice of the customer, using insights to shape campaigns, content, and go-to-market approaches.

Requirements

• 10+ years of B2B SaaS marketing experience, with proven success in targeting North American enterprise buyers.
• Deep expertise in demand generation, ABM, and product marketing, with a strong sense of brand strategy.
• Experience leading marketing through scaling from approximately $10M to over $50M ARR in a fast-moving environment.
• Strong execution mindset with the ability to go from strategy to campaign launch in days, not months.
• Experience implementing and experimenting with AI tools across the marketing stack, including SEO, personalization, content generation, and campaign analytics.
• Confident working with lean teams and thriving in roll-up-your-sleeves environments.
• Data-driven decision-making with a test-and-learn mindset.
• Excellent storytelling and communication skills.
• Based in Georgia, Missouri, North Carolina, Ohio, South Carolina, or Texas.

Nice to Have

• Experience with AI tools across marketing functions such as SEO, personalization, content generation, and analytics.
• Experience working in a remote-first, globally distributed team environment.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

• Join a remote-first and globally spread team with company events a few times each year.
• Collaborative environment where everyone cares and helps each other.
• Zero micro-management with encouragement to cultivate your own processes.
• Competitive compensation package.
• Opportunity to work with cutting-edge technology such as GenAI.
• Contribute to simplifying the professional lives of many.