VP of Marketing

About the Role

Key Responsibilities

• Develop global marketing strategies to align to overall business strategy
• Lead an in-house marketing team to drive execution of marketing plan
• Accountable for the development the marketing strategy for the Division's brands, including market penetration, product launch, product promotion and brand management, ensuring this aligns to the overall company business strategy
• Collaborate with the VP, Commercial Excellence and Division Presidents, other members of the commercial excellence team along with key sales leadership stakeholders to align all marketing plans and metrics to the commercial and Divisional strategy and financial targets
• Accountable for elements of the NPD stage gate process involving go-to-to-market plans and product launches
• Collaborate with the Operational Senior Management Team and customers to develop insights and strategies for implementing marketing plans and ensure the brands are used correctly
• Conduct research to enhance marketing strategy/plans on topics such as brand awareness and penetration, competitor activity, related products, and target markets
• Set, manage the annual marketing budget, and reforecast, reviewing monthly expenditure and project ROI where relevant
• Lead a wide variety of projects including exhibitions, events, customer open days, internal events, community projects along with business specific projects where marketing expertise is required
• Plan and co-ordinate marketing campaigns in line with the marketing strategy, evaluating success and communicating the results internally to all stakeholders
• Ensure all external communication is in adherence to the Quanex brand guidelines and standards, including tone of voice, imagery, and messaging
• Work with the digital marketing team to ensure websites are in line with the Division marketing strategy and support content creation and upload to maximize engagement levels and ensure the sites remain relevant
• Maintain regular contact and build relationships with members of the industry trade press to ensure measurable coverage of press releases and news
• Ensure regular, relevant, and accurate customer communication is maintained through email campaigns and ad-hoc liaison
• Ensure any data gathered is GDPR-compliant or global equivalent and lists are built for relevant audience targeting - both customers and prospects. Ensure compliance requirements for any marketing activities are in line with local standards / regulatory requirements.

Requirements

• Bachelor's degree in marketing or related field
• 10+ years of experience in senior marketing roles with proven results in leading successful marketing campaigns and operating outside of one single market
• Chartered Institute of Marketing (CIM) preferred
• Excellent leadership, communication, and decision-making skills
• Ability to obtain both team and stakeholder buy-in for new or challenging marketing plans and campaigns
• Ability to work cooperatively and effectively with varied range of stakeholders and with other departments, suppliers, and customers
• Soft skills including attention to detail, adaptability and flexibility are key
• An established track record of dealing with media and PR contacts
• Proficiency with content management systems and design software
• Experience with digital and offline marketing, print advertising, content marketing, and social media marketing
• A desire to grow professionally with ongoing learning and development
• Comfortable to travel globally when necessary

Nice to Have

• Chartered Institute of Marketing (CIM) preferred

Benefits & Perks

• Competitive Salary
• Excellent Bonus Potential
• Medical, Dental & Vision Plans
• Paid Time Off, Training & Holidays
• Charitable Contribution Match Program
• Tuition Assistance
• Wellness/Fitness Resources
• Training & Professional Development
• 401K Match w/ 2-year Vesting Period
• Employee Stock Purchase Plan