VP of Product Marketing (Marketing Division)

About the Role

Key Responsibilities

• Define and champion the vision of 'what great looks like' for product marketing at Semrush, setting benchmarks and cultivating a high-performing, innovative team.
• Serve as the connective tissue between product, marketing, sales, and customer-facing teams to ensure alignment on priorities and outcomes.
• Develop a robust customer storytelling strategy rooted in USPs, customer research, market trends, and behavioral insights.
• Lead qualitative and quantitative research initiatives, partnering with UXR and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
• Transform customer and market insights into value propositions, messaging, and positioning that resonate with multiple audience segments.
• Play a pivotal role in go-to-market planning for product launches and marketing campaigns, collaborating with Global Marketing to ensure messaging is integrated into brand, content, PR, paid media, and customer marketing.
• Drive cross-functional efforts to ensure product experiences and messaging support commerce, adoption, and engagement goals.
• Collaborate with data science, finance, and analytics teams to define KPIs, forecast business impact, and optimize performance.
• Implement in-product messaging and user journey optimizations to enhance conversion rates and drive measurable growth.
• Partner with Global Marketing to optimize acquisition and retention strategies while driving user engagement across the funnel.
• Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
• Partner with executive leadership to identify priorities and influence product roadmaps, ensuring market needs are central to decision-making.

Requirements

• Bachelor's degree in Business, Marketing, User Experience Design, or a related field; MBA or advanced degree preferred.
• Proven experience (typically 10+ years) in a leadership role focused on product marketing and business strategy, including leading GTMs and product launches in SaaS environments.
• Experience in digital customer experience, user experience, or digital marketing within the SaaS industry.
• Success in both SMB and upper-market marketing, with strong performance marketing and product-led growth experience.
• Deep understanding of SaaS business models, including B2B and B2C strategies.
• Experience managing diverse customer segments, including marketplace audiences.
• Background in new product development and lifecycle marketing, with the ability to influence product roadmaps.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong storytelling skills, with experience presenting to executives and managing high-stakes projects.
• Leadership and team management capabilities, focusing on mentorship and talent development.
• Proficiency in leveraging data and analytics to make informed decisions and optimize customer experience.

Nice to Have

• Experience working in a global or multicultural environment.
• Knowledge of the latest trends in SaaS marketing and product growth strategies.

Qualifications

• Bachelor's degree in Business, Marketing, User Experience Design, or a related field; MBA or advanced degree preferred.
• Typically 10+ years of experience in product marketing and business strategy roles.

Benefits & Perks

• Unlimited PTO
• Low cost medical, dental, and vision plans
• Life insurance
• Accidental death and dismemberment (AD&D) insurance
• Dependent Care Savings Accounts and Flexible Spending Accounts
• Health Saving Account
• Short-term and long-term Disability
• Employee Assistance Program
• Employee Resource Groups
• 401(k) plan
• Paid parental leave
• Relief Fund
• Travel coverage
• Corporate events
• Teambuilding
• Snacks, drinks at the office