VP of Regional Marketing - East

About the Role

Key Responsibilities

• Develop and implement integrated marketing strategies for assigned casino properties in collaboration with property leadership and Shared Services teams.
• Lead the creation of annual marketing plans and budgets, ensuring alignment with gaming, hotel, and non-gaming revenue targets.
• Guide the development and execution of property marketing calendars, promotions, and events to drive visitation and profitability.
• Collaborate with central teams (brand, advertising, PR, digital, analytics) to ensure consistent messaging and campaign integration across all channels.
• Support entertainment, F&B, and retail marketing initiatives, including promotional planning and strategic partnerships.
• Monitor marketing spend and ROI, ensuring accountability and alignment with property goals.
• Ensure clear communication of marketing initiatives, updates, and corporate directives across all properties.
• Promote collaboration and best practice sharing across regional teams and properties.
• Mentor and develop on-site marketing leaders, supporting career growth and talent retention.
• Represent marketing at key property events and engage with high-value guests as needed.
• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.
• Champion a commitment to honesty, integrity, and responsible corporate behavior within the organization.
• Create a compliance culture and foster an environment where employees feel comfortable reporting potential violations or misconduct.

Requirements

• 3+ years of senior level marketing experience.
• Deep understanding of finance and drivers of performance.
• Willingness to travel.
• Ability to multi-task and prioritize activities.
• Ability to uphold and demonstrate the highest level of integrity in all situations.
• Willingness to drive marketing strategies across multiple locations.

Nice to Have

• Bachelor's degree in marketing, business, operations management, finance, or related field (preferred).

Qualifications

• Demonstrated ability to multi-task and prioritize activities.
• Ability to drive marketing strategies across multiple locations.
• Willingness to travel.
• Ability to uphold and demonstrate the highest level of integrity in all situations.