VP, OnePay Analytics

About the Role

Key Responsibilities

• Develop decision optimization agenda in conjunction with the OnePay Analytics Leader to drive profitable growth for the program.
• Design analytics strategies aligned to program goals, develop roadmaps with milestones, and ensure seamless execution of multiple projects.
• Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies, and design advanced analytics methods such as Machine Learning.
• Collaborate with cross-functional teams to develop strategies for growing new accounts, sales, and profitability.
• Analyze customer journeys, conversion funnels, and user behavior to identify opportunities for optimization.
• Identify friction points and opportunities for improvement in the digital wallet experience.
• Develop solutions to influence data-driven customer experience changes at scale and drive incremental program performance.
• Design A/B testing to enhance user engagement and improve wallet features, product, and offer placements.
• Leverage analytic tools (e.g., Google Analytics, Adobe Analytics) to measure attribution and monitor performance trends.
• Build trust with clients as an analytics advocate and establish strong relationships.
• Establish operating rhythms with cross-functional teams to execute analytics roadmaps.
• Use various data sources including proprietary data, client data, and third-party data to recommend business actions.
• Influence business decisions with data-driven storytelling and advocate for data-driven decision making.
• Collaborate with analytics Centers of Excellence to share capabilities and influence activation.
• Conduct portfolio diagnostics, establish performance review rhythms, and design actions to grow the program and improve efficiencies.
• Partner with offshore analysts to ensure high-quality analytics execution and reporting.
• Drive productivity of reporting and measurement analytics using structured datasets, on-demand reports, and campaign measurement tools.
• Act as a trusted advisor to solve complex business problems with actionable insights.
• Deliver hands-on analytics projects and perform other duties or special projects as assigned.

Requirements

• Bachelor's degree in STEM field, or high school diploma/GED with 9+ years of relevant experience in marketing analytics within financial services, credit card, or payments industry.
• Minimum of 7+ years of work experience including 5+ years using tools like SAS, SQL, Tableau or similar data analysis tools.
• 5+ years of experience with statistical analysis tools and data warehouse tools.
• 3+ years of experience within the financial services, credit card payments, or retail/credit industry.
• 3+ years leading large-scale analytics projects.
• 3+ years of client-facing experience.

Nice to Have

• Bachelor's degree in Mathematics, Statistics, Analytics, or any Quantitative field.
• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization.
• Experience in digital analytics and digital wallets.
• Experience using Google Analytics and/or Adobe Analytics.
• Ability to develop and use machine learning algorithms.
• Hands-on experience with analytical tools such as R, Python, Databricks, Hadoop, Spark, Kafka.
• Advanced Tableau dashboarding skills and experience with AI capabilities.
• Advanced skills in Excel and PowerPoint.
• Experience with Retail or Credit Card products.
• Ability to influence senior decision makers.
• Strong storytelling, communication, and executive presence skills.

Qualifications

• High school diploma or GED with 9+ years of relevant experience, or a bachelor's degree in a STEM field.

Benefits & Perks

• Salary range of $135,000 to $230,000 USD annually, with eligibility for an annual bonus based on performance.
• Flexible work options including work from home, office, or hybrid arrangements.
• Supportive and inclusive culture with diversity networks.
• Opportunities for career growth and development.