VP, PayPal Co-Brand (L14)

About the Role

Key Responsibilities

• Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans.
• Lead and develop a team of client marketing professionals.
• Establish and develop key relationships at senior levels of partner organizations.
• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into planning to meet objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments for targeting and test programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitors, and customer experience metrics.
• Ensure program profitability and penetration through ongoing enhancements.
• Drive programs to work effectively in an omni-channel environment, ensuring digital assets are optimized.
• Monitor and manage performance of all key credit and marketing metrics versus plan.
• Assist in the development of the Synchrony Financial planning cycle.

Requirements

• Bachelor's Degree or high school diploma/GED with 14+ years of marketing experience in a corporate environment.
• 10+ years of marketing experience, preferably in credit card or financial services, with demonstrated growth marketing leadership skills.
• Experience with digital channels—online and mobile—and co-brand/general purpose credit card product management.
• Minimum of 3 years of managerial responsibility managing organizations and professionals.
• Strong PC proficiency (MS Office Suite) or comparable software applications.
• Outstanding communication, relationship-building, influencing, and collaboration skills.
• Strategic thinking and ability to develop actionable plans to drive business results.
• Ability to travel as needed.

Nice to Have

• Advanced degree (MS, MBA).
• Experience with PLCC, co-brand, and small business products.
• Experience developing and delivering financial services products via digital channels.
• Prior experience in the online payments space.
• Collaborative style and comfort working in a matrixed, decentralized structure.
• Familiarity with value proposition and/or new product development processes.
• Proven ability to partner and communicate effectively at all organizational levels.
• Demonstrated project management skills.
• Strong problem-solving skills using multiple sources of information.

Qualifications

• High school diploma or GED with 14+ years of marketing experience, or Bachelor's Degree.
• Experience in credit card or financial services marketing.
• Managerial experience managing teams and professionals.

Benefits & Perks

• Salary range of $150,000 - $250,000 annually, with eligibility for an annual bonus based on performance.
• Work from home or in-office options with occasional in-person activities.
• Inclusive culture with Employee Resource Groups (ERGs).
• Commitment to diversity and equal employment opportunity.