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VP, PayPal Co-Brand (L14)

Synchrony

Phoenix, AZ
Full Time
Executive
150k-250k
15 days ago

Job Description

About the Role

The VP, PayPal Co-Brand (L14) at Synchrony is responsible for leading the marketing organization for PayPal Co-Brand. The role involves developing and implementing marketing strategies to achieve growth metrics and client requirements, working collaboratively with senior partners, and leading a team of direct reports. The position offers flexibility in work location, including options to work from home or office, with occasional in-person engagement activities.

Key Responsibilities

  • Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans.
  • Lead and develop a team of client marketing professionals.
  • Establish and develop key relationships at senior levels of the partner organization.
  • Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
  • Optimize contractual marketing spend and pursue additional funds to meet growth goals.
  • Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
  • Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics.
  • Ensure program profitability and penetration through continued enhancements.
  • Drive programs to effectively work in an omni-channel environment, ensuring digital assets are in place and optimized.
  • Monitor and manage performance of all key credit and marketing metrics versus plan.
  • Assist in the development of the Synchrony Financial planning cycle.

Requirements

  • Bachelor's Degree or high school diploma/GED with 14+ years of marketing experience in a corporate environment.
  • 10+ years of marketing experience, preferably in credit card or financial services, with demonstrated growth marketing leadership skills.
  • Experience with digital channels—online and mobile—and co-brand/general purpose credit card product management.
  • Minimum of 3 years of managerial responsibility managing organizations and professionals.
  • Strong PC proficiency (MS Office Suite) or comparable software applications.
  • Outstanding communication, relationship building, influencing, and collaboration skills.
  • Strategic thinking with the ability to develop and implement actionable plans to drive business results.
  • Ability to travel as needed.

Nice to Have

  • Advanced degree (MS, MBA).
  • Experience with PLCC, co-brand, and small business products.
  • Experience developing and delivering financial services products via digital channels.
  • Prior experience in the online payments space.
  • Collaborative style and approach with comfort working in a matrixed, decentralized structure.

Qualifications

  • High school diploma or GED, or a Bachelor's Degree.
  • Legal authorization to work in the U.S. without sponsorship.

Benefits & Perks

  • Salary range of $150,000 - $250,000 annually, with eligibility for an annual bonus based on performance.
  • Work from home or flexible work arrangements.
  • Potential for salary adjustments based on market and experience.

Working at Synchrony

Synchrony fosters an inclusive culture where individual skills, experience, and voices are valued. The company promotes community engagement through Employee Resource Groups (ERGs) and emphasizes building a future where all employees can belong, connect, and turn ideals into action. They prioritize diversity, equity, and inclusion, ensuring all qualified applicants receive fair consideration for employment.

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Job Details

Posted AtAug 26, 2025
Job CategoryMarketing
Salary150k-250k
Job TypeFull Time
Work ModeRemote
ExperienceExecutive

Job Skills

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About Synchrony

Website

synchronyfinancial.com

Location

Phoenix, AZ

Industry

Sales Financing

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