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VP, PayPal Co-Brand (L14)

Synchrony

Altamonte Springs, FL
Full Time
Executive
150k-250k
about 1 month ago

Job Description

About the Role

The VP, PayPal Co-Brand (L14) at Synchrony is responsible for leading the marketing organization for PayPal Co-Brand, developing and implementing marketing strategies to achieve growth metrics and client requirements. The role involves working collaboratively with senior partner organizations, developing a team of direct reports, and driving incremental card usage through strategic marketing initiatives. The position offers flexibility in work location, including options for remote work, office, or hub-based engagement.

Key Responsibilities

  • Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans.
  • Lead and develop a team of client marketing professionals.
  • Establish and develop key relationships at senior levels of the partner organization.
  • Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into planning to meet objectives.
  • Optimize contractual marketing spend and pursue additional funds to meet growth goals.
  • Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
  • Manage all aspects of the value proposition, including tracking industry trends, competitor metrics, and customer experience metrics.
  • Ensure program profitability and penetration through ongoing enhancements.
  • Drive programs to work effectively in an omni-channel environment, ensuring digital assets are optimized.
  • Monitor and manage performance of all key credit and marketing metrics versus plan.
  • Assist in the development of the Synchrony Financial planning cycle.

Requirements

  • Bachelor's Degree OR high school diploma/GED with 14+ years of marketing experience in a corporate environment.
  • 10+ years of marketing experience, preferably in credit card or financial services, with demonstrated growth marketing leadership skills.
  • Experience with digital channels—online and mobile—and co-brand/general purpose credit card product management.
  • Minimum of 3 years of managerial responsibility managing organizations and professionals.
  • Strong PC proficiency (MS Office Suite) or comparable software applications.
  • Outstanding communication, relationship building, influencing, and collaboration skills.
  • Strategic thinking with the ability to develop and implement actionable plans.
  • Ability to travel as needed.
  • Legal authorization to work in the U.S. and willingness to undergo background checks and drug testing.

Nice to Have

  • Advanced degree (MS, MBA).
  • Experience with PLCC, co-brand, and small business products.
  • Experience developing and delivering financial services products via digital channels.
  • Prior experience in the online payments space.
  • Familiarity with value proposition and/or new product development processes.
  • Demonstrated project management skills.
  • Strong problem-solving skills using multiple sources of information.

Qualifications

  • High school diploma or GED, or a Bachelor's Degree.
  • Minimum of 10 years marketing experience in credit card or financial services.
  • At least 3 years of managerial experience.

Benefits & Perks

  • Salary range of $150,000 - $250,000 annually, with eligibility for an annual bonus based on performance.
  • Work from home options, with occasional in-person engagement activities.
  • Inclusive culture with Employee Resource Groups (ERGs).
  • Reasonable accommodations for disabilities available.

Working at Synchrony

Synchrony values an inclusive culture where individual skills, experience, and voices are heard and valued. The company promotes community and growth through ERGs and emphasizes building a future where all employees belong, connect, and turn ideals into action. They are committed to diversity, equity, and inclusion, ensuring all qualified applicants receive fair consideration regardless of background.

Apply Now

Job Details

Posted AtAug 26, 2025
Job CategoryMarketing
Salary150k-250k
Job TypeFull Time
Work ModeRemote
ExperienceExecutive

About Synchrony

Website

synchronyfinancial.com

Location

Altamonte Springs, FL

Industry

Sales Financing

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