VP, PayPal Co-Brand (L14)

Synchrony

Stamford, CT

Full Time

Executive

150k-250k

15 days ago

Job Description

About the Role

The VP, PayPal Co-Brand (L14) at Synchrony is responsible for leading the marketing organization for PayPal Co-Brand. The role involves developing and implementing marketing strategies to achieve growth metrics and client requirements, working collaboratively with senior partners, and leading a team of direct reports. The position offers flexibility in work location, including options to work from home or office, with occasional in-person engagement activities.

Key Responsibilities

Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans.
Lead and develop a team of client marketing professionals.
Establish and develop key relationships at senior levels of the partner organization.
Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into planning to meet objectives.
Optimize contractual marketing spend and pursue additional funds to meet growth goals.
Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics.
Ensure program profitability and penetration through continued enhancements.
Drive programs to effectively work in an omni-channel environment, ensuring digital assets are in place and optimized.
Monitor and manage performance of all key credit and marketing metrics versus plan.
Assist in the development of the Synchrony Financial planning cycle.

Requirements

Bachelor's Degree or high school diploma/GED with 14+ years of marketing experience in a corporate environment.
10+ years of marketing experience, preferably in credit card or financial services, with demonstrated growth marketing leadership skills.
Experience with digital channels—online and mobile—and co-brand/general purpose credit card product management.
Minimum of 3 years of managerial responsibility managing organizations and professionals.
Strong PC proficiency (MS Office Suite) or comparable software applications.
Outstanding communication, relationship building, influencing, and collaboration skills.
Strategic thinking with ability to develop and implement actionable plans to drive business results.
Ability to travel as needed.

Nice to Have

Advanced degree (MS, MBA).
Experience with PLCC, co-brand, and small business products.
Experience developing and delivering financial services products via digital channels.
Prior experience in the online payments space.
Collaborative style and approach with comfort working in a matrixed, decentralized structure.

Qualifications

High school diploma or GED, or higher educational qualification.
Legal authorization to work in the U.S. without sponsorship.

Benefits & Perks

Salary range of $150,000 - $250,000 annually, eligible for an annual bonus based on performance.
Work from home or flexible work arrangements.
Potential for salary adjustments based on market and experience.

Working at Synchrony

Synchrony promotes an inclusive culture where individual skills, experience, and voice are valued. The company encourages community engagement through Employee Resource Groups (ERGs) and fosters a culture of belonging, connection, and action. They are committed to diversity, equity, and inclusion, ensuring all qualified applicants receive fair consideration for employment.

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