VP, Sr. Product Marketing Manager (Platform)

About the Role

Key Responsibilities

• Positioning - Adapt foundational PFCC messaging into platform- and channel-appropriate messaging, collaborating with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging.
• Partnership with Go-to-Market teams - work with Sales Engagement team to communicate the value proposition of the PFCC to sales teams and develop platform-specific sales tools; partner with Product Learning and Platform Support teams for PFCC integration planning and launches; participate in the GTM 'Platform Pod' working team providing marketing perspectives.
• Marketing Execution - develop a PFCC marketing plan to support awareness and adoption, chart customer journeys and decision-making criteria, and oversee the platform product marketing workstream in PFCC commercialization; develop and execute learning agendas related to messaging, positioning, value proposition, and sales tools refinement.
• Configure existing assets and/or develop new marketing tools and sales collateral for effective B2B and B2B2C engagement.
• Market intelligence - be the expert on competition to ensure marketing articulates a differentiated, compelling value proposition.
• Analysis & optimization - assess PFCC marketing effectiveness regularly and provide feedback to the business.
• Perform other duties and/or special projects as assigned.
• Day-to-day oversight of Product and Capabilities Marketing team members' workloads and priorities to ensure successful program delivery.

Requirements

• Bachelor's Degree or equivalent experience (HS Diploma/GE with 10+ years of marketing experience).
• Minimum of 6 years of marketing management or product marketing experience.
• Ability to travel as needed.
• Strong B2B and B2B2C marketing experience, including developing value propositions, branding, positioning, and marketing programs.
• Collaborative team player with ability to build relationships and influence at all organizational levels.
• Strategic and creative thinking skills to drive results and lead clients with a consultative approach.
• Excellent verbal, written communication, and presentation skills.
• Experience in Financial Services or eCommerce/digital retail industries.
• Strong knowledge of multi-channel marketing campaigns.
• Ability to assess marketing effectiveness and optimize strategies.

Nice to Have

• Sales experience is a plus but not required.

Qualifications

• High school diploma or equivalent (for those without a degree).
• Ability to meet eligibility requirements including background checks, drug testing, and legal work authorization in the U.S.

Benefits & Perks

• Salary range of $110,000.00 - $185,000.00 USD annually, with eligibility for an annual bonus based on performance.
• Flexible work options including work from home, near hubs, or in-office attendance for meetings and events.
• Inclusive culture with Employee Resource Groups (ERGs) and commitment to diversity and belonging.
• Reasonable accommodation support for applicants with disabilities.