VP, Technology

RAPP

Dallas, TX

Full Time

Executive

149k-179k

14 days ago

Job Description

About the Role

RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. As part of Omnicom's Precision Marketing Group, RAPP employs over 2,000 professionals across more than 15 markets, focusing on creating value through connected data, content, and decisioning. The company values individuality, diversity, inclusion, and personal well-being, and aims to activate authentic customer connections for its clients through innovative marketing solutions.

Key Responsibilities

Interface with Clients and business stakeholders to understand their marketing needs and functional requirements that they need addressed
Propose Marketing/Technical Solutions to business problems and seek alignment for Technical Delivery
Conduct analysis of Client's existing MarTech Architecture, identify gaps and propose a strategic roadmap of application/workflow/tool changes that address these gaps
Recommend Cross channel Campaign journeys, User Interfaces and Touchpoints that support client's marketing activities
Assist with analysis of marketing data and recommend data integration into Campaign and Analytics Management Systems
Recommend Automatic Campaign Decisioning based on Data Analytics/AI/ML workflows
Lead Configuration/Customization initiatives for Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns etc.
Analyze Non-Functional requirements that the system should support and ensure these are implemented as part of the technical solution
Assist Product Managers and Business Analysts in breaking down work into executable technical scope, and help plan these for successful production implementation
Work closely with Engineering Leads in project execution and implementation
Manage work assignments for reporting team members and provide career management support

Requirements

12+ years of IT experience, with 5+ years working in Marketing Technology space applied to Precision Marketing
Demonstrated experience with Marketing Automation solutions such as Salesforce Marketing Cloud, Adobe Campaigns/Journey Optimizer
Experience with Configuration and Deployment of multi-channel Marketing Campaigns and implementing Data Driven Decisioning Workflows
Strong experience in Technical/Functional design and Solutions Architecture
Experience with the design of UI applications (web and mobile)
Experience with management of CMS/DAM solutions in the context of Creative Automation
Familiarity with Cloud Platforms from AWS, Azure or GCP
Experience with Data Analytics and mapping it to Campaign Performance
Fully Client facing and willing to problem solve with clients and internal teams
Capable of leading and running effective technical work-sessions with clients
Solutions-oriented, collaborative, and with great people skills
Detail oriented, organized, and able to meet deadlines while working on multiple projects
Self-driven with the ability and spirit to build/manage a team

Nice to Have

Experience with Data Analytics and mapping it to Campaign Performance
Experience with Cloud Platforms from AWS, Azure or GCP

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Competitive salary and comprehensive benefits plan
Health/vision/dental insurance
401(k), stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation, sick, and personal days
Paid parental leave and disability benefits
Hybrid work model supporting in-person and flexible work arrangements

Working at RAPP

RAPP fosters an inclusive workplace that values diversity and emphasizes personal well-being. The company promotes a culture of collaboration, innovation, and client-centric problem solving, encouraging employees to be solutions-oriented and team-driven.

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