Walser Automotive Group - Corporate Marketing Analyst

About the Role

Key Responsibilities

• Work with the internal design team on creative requests
• Directory claiming, optimization, and updates
• Execute event and sponsorship activities
• Coordinate and publish video shoots
• Create and publish organic social media posts and Google My Business posts
• Perform monthly promotion updates across website, CRM, SEM, direct mail, and other channels
• Submit creative assets for compliance approval
• Execute SEM and SEO strategies to ensure success for branded locations
• Assist with reporting marketing KPIs for each store monthly
• Execute marketing email campaigns through internal and external resources
• Manage Google and Bing social ads campaigns

Requirements

• Bachelor's degree or equivalent work experience
• At least two years of experience in marketing and sales
• Knowledge of Excel, other Microsoft products, database usage, and CRMs
• Demonstrated responsibility to team and departments and a commitment to helping others succeed

Nice to Have

• Experience with video shoot coordination
• Experience with SEM and SEO content strategy
• Experience with social media management and digital advertising

Qualifications

• Bachelor's degree or equivalent work experience

Benefits & Perks

• Medical, Dental, Vision coverage & HSA/FSA
• Paid Parental Leave (Maternity, Paternity, Adoption)
• Adoption Assistance Program
• Life Insurance and 401K with Employer Match
• Pet insurance and Employee discounts
• Access to Employee Resource Groups such as Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser
• Volunteer opportunities through the Walser Foundation