Web & Mobile Digital Specialist | Marketing

About the Role

Key Responsibilities

• Act as a subject matter expert and key point of contact for web properties including web, mobile, SEO, social media, and other digital platforms.
• Design and develop web projects to enhance user experience.
• Develop business and functional requirements and perform functional, regression, and system testing.
• Identify, troubleshoot, and report defects in digital applications.
• Supervise web projects, guiding strategy, prioritization, and tactical execution.
• Contribute to and maintain a comprehensive web and mobile strategy to increase visibility and traffic.
• Lead and influence senior leadership decisions regarding digital investments and strategies.
• Build loyalty and increase engagement across online channels.
• Establish and improve organization-wide standards, policies, and rules for web and mobile management.
• Identify and recommend updates to digital standards based on performance metrics.
• Advance the company's strategic perspective on digital technologies and serve as a champion for digital adoption.
• Mentor and train employees on best practices for managing web content.
• Work with the brand team to align digital initiatives with business objectives.
• Lead and supervise external agency resources for complex digital projects.
• Monitor trends in web and mobile channels and participate in governance committees.

Requirements

• Bachelor's Degree in Business, Technical, Advertising/Marketing, or a relevant field.
• 3-7 years of experience in digital, social media, usability, and digital marketing.
• Experience using Google Analytics to develop digital strategies.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Google Suite.
• Interpersonal skills to collaborate with internal clients and stakeholders.
• Ability to work independently and take accountability for projects.
• High analytical ability to interpret data and requirements.
• Knowledge of software languages and tools including HTML, JavaScript, SQL, SharePoint, and Sitecore.
• Knowledge of hardware platforms, operating systems, and networking.
• Understanding of healthcare industry dynamics.

Nice to Have

• Project management experience.

Qualifications

• Bachelor's Degree in a relevant field.

Benefits & Perks

• Competitive health plan options including three consumer-driven health plans, PPO, and HMO.
• Additional benefits such as dental and eye care coverage, tuition assistance, family forming benefits, and discounts to various businesses.
• Support for physical, emotional, social, financial, and spiritual well-being.