Web Content Specialist, Full Time, Marketing, Morristown

About the Role

Key Responsibilities

• Create, acquire, and edit compelling, relevant, accurate, and up-to-date content for atlantichealth.org and other digital assets.
• Monitor, maintain, create, and improve content on Atlantichealth.org, ensuring effective use of components through the content management system (Adobe Experience Manager).
• Collaborate with and assist content owners for Atlantichealth.org in other departments and actively promote brand voice, tone, web standards, and content guidelines.
• Assist with training and managing content owners who have access to the CMS system.
• Support urgent and timely updates to Atlantichealth.org, including content like alerts and homepage management, in line with communication goals.
• Use proven writing skills and web experience to track, proof, edit, convert, format, and post content.
• Maintain a content backlog and release calendar that supports business needs and priorities.
• Participate in content and layout user-acceptance testing for various platforms and digital initiatives.
• Ensure website follows graphic standards, designated look & feel, and writing style of Atlantic Health System digital marketing standards.
• Apply accessibility and search engine optimization standards to web and digital products.
• Assist with testing and quality assurance checks of web projects, including review of design implementation, functionality, and content.

Requirements

• Minimum BA/BS.
• In-depth knowledge of Adobe Experience Manager and CMS systems.

Nice to Have

• 3+ years online marketing experience, health care websites a plus.
• Excellent business writing skills with a focus on writing for web and mobile experiences.
• Knowledge of SEO and Accessibility standards.
• Agile/Scrum experience a plus.
• Experience with Truven Health encyclopedia a plus.