Web Strategist

About the Role

Key Responsibilities

• Work on international web projects and select US web projects to create and optimize compelling, effective, and innovative web experiences.
• Collaborate with cross-functional teams including Product Management, Marketing, Communications, Brand, Demand Generation, Analytics, and Creative to improve web experiences.
• Contribute to the design and optimization of the Square public web experience across key stages of the seller journey.
• Drive web strategy for Square in partnership with Growth Product and Marketing to define goals, objectives, and KPIs across all web surface areas.
• Develop and implement web initiatives focused on business performance and conversion while maintaining brand integrity.
• Contribute to the strategy and optimization of critical website pages and flows.
• Implement best practices based on web tests and overall web strategy across the organization.
• Partner with SEO to improve site performance, architecture, and content for organic search optimization.
• Collaborate with Product teams to develop the public web product roadmap.
• Work with Analytics and Experimentation teams on web measurement strategies and tools to inform ongoing optimization.
• Lead customer-based research requirements using user testing and voice of the customer insights.
• Use analytics to monitor performance, traffic patterns, and identify opportunities to improve conversion.
• Develop requirements for web solutions and coordinate with technical teams on scope, MVPs, and trade-offs.

Requirements

• 7+ years of experience in marketing with an understanding of web standards and optimization.
• Experience identifying target audiences and creating website experiences that motivate users through the funnel.
• Expertise in optimizing and testing websites, landing pages, and user funnels for conversion rate improvements.
• Knowledge of web analytics, goal setting, and performance measurement.
• Working knowledge of front-end and back-end web development, including design limitations and capabilities.
• Understanding of best practices for modern B2B websites.
• Demonstrated knowledge of SEO fundamentals and their interaction with website technology, architecture, and content.

Nice to Have

• Experience working with a content marketing team or on projects that take a content marketing approach.
• Experience in marketing automation tools and SFDC.
• Previous experience in B2B marketing, with a focus in SaaS.

Benefits & Perks

• Full-time roles are eligible for Medical, Dental, Vision, Commuter, and 401K benefits with company matching.
• Compensation is determined by skills, qualifications, experience, and location.