Webinar Content & Marketing Specialist

About the Role

Key Responsibilities

• Develop effective, relevant, and educational webinar content in collaboration with internal stakeholders and external influencers, including key opinion leaders (KOLs), customers, and suppliers.
• Support initiatives that drive brand awareness and generate leads for products, services, and technologies.
• Connect lead generation efforts with sales channels and measure key performance indicators (KPIs).
• Implement brand voice, tone, and style guidelines consistently across all content and channels.
• Collaborate with creative teams to develop web, social, email, and landing page marketing assets.
• Maximize reach and relevance of webinar content across digital channels including web, social media, and email marketing.
• Drive national pilots on social platforms, proving ROI and organizing for scalability.
• Participate in special projects and perform other duties as required.

Requirements

• 5-7+ years of experience in webinar content marketing and editorial work focused on B2B and B2B2C audiences.
• Demonstrated understanding of digital marketing channels and content marketing applications.
• Experience supporting downstream marketing plans that drive revenue, gross profit, or demand generation.
• Working knowledge of Zoom webinar hosting and partnering with freelancers for webinar hosting.
• Proficiency with tools and systems such as Zoom, Asana, and other marketing platforms.
• Strong planning, organizational, and decision-making skills.
• Excellent verbal and written communication, presentation, and public speaking skills.
• Good interpersonal and conflict resolution skills.
• Education: Bachelor's Degree or equivalent in a related discipline; Master's degree is a plus.

Nice to Have

• Knowledge of dental industry practices (preferred).

Qualifications

• Bachelor's Degree or equivalent in a related discipline
• Master's degree is a plus