Website Analytics Manager - Analyst 3

About the Role

Key Responsibilities

• Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and interpreting data
• Determine objectives, methods, and tools needed for iterative testing and optimization
• Write analytics technical and functional requirements for public-facing digital properties
• Create customized JavaScript or JSON code as needed for site analytics
• Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy
• Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager
• Communicate risks and issues in a clear and timely manner
• Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience
• Conduct ad-hoc analysis and reporting for internal clients as requested
• Create documentation such as data dictionaries and analytics requirements

Requirements

• 8 years reporting, and technical background experience
• Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium)
• 4-5+ years experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends); expertise with platform migrations highly valuable
• Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
• Intermediate Excel skills and ability to integrate disparate data sets into clear, concise reports and insights
• Strong communication skills to collaborate with leadership, experts, and decision makers
• Knowledge of agile ways of working and modern software development practices

Nice to Have

• At least 8 years of digital software development
• Passion for optimizing for best user experience using data and evidence
• Experience with A/B and multivariate testing techniques and best practice