Website Content Specialist

About the Role

Key Responsibilities

• Create, edit, and publish high-quality, engaging, and conversion-optimized website content across product pages, landing pages, resource hubs, and campaign-driven destinations.
• Ensure all website copy aligns with brand voice, positioning, and accessibility standards.
• Optimize content for both human readers and search engines using SEO and GEO best practices, including metadata, header structure, internal linking, and keyword integration.
• Coordinate with International marketing team to ensure website updates reflect product releases, marketing campaigns, and larger company initiatives.
• Collaborate with the SEO & Generative Optimization Strategist to test and refine page content to improve engagement, reduce bounce rates, and drive conversion.
• Execute A/B tests on headlines, CTAs, and content layouts to identify high-performing variations.
• Analyze content performance data using tools like Google Analytics, Hotjar, SEM Rush, and Mentionlytics to identify opportunities for improvement.
• Collaborate with the SEO & Generative Optimization Strategist to implement content practices that enhance visibility in AI-powered platforms.
• Structure content to promote AI summarization, accurate extraction, and featured inclusion in generative search environments.
• Translate campaign briefs, product launches, and strategic initiatives into website content experiences supporting lead generation and brand awareness.
• Work closely with Campaign Strategy, Product Marketing, Experiential Marketing, and Field Marketing to align content with the full-funnel buyer journey.
• Advise Campaign Strategy on PPC landing page optimization for ad relevance and post-click engagement.
• Maintain the editorial calendar for key webpages, ensuring content accuracy, compliance, and freshness.
• Maintain documentation for page templates, publishing workflows, and content governance standards.
• Proactively identify and recommend process improvements to streamline collaboration and content delivery.

Requirements

• Bachelor's Degree.
• 1-3 years experience with Content strategy and copywriting.
• 1-3 years experience developing and implementing AI-supported workflows for content creation.
• 1-3 years experience with SEO and content optimization.
• At least 1 year of UX writing and understanding of content to user journey alignment.
• Hands-on experience with at least one web content management system (WordPress, Hybris, Adobe Experience Manager).
• Excellent communication skills and ability to collaborate cross-functionally.
• Creativity and an experimental, Test and Learn mindset.

Nice to Have

• B2B marketing experience.
• Awareness of emerging generative engine optimization practices.
• Experience supporting the implementation of AI-based website marketing systems.
• Experience challenging standard content models to innovate marketing message delivery.
• Experience piloting or adopting generative AI or automation platforms for SEO and content optimization at scale.
• Ability to take creative risks in content design and testing, such as launching unconventional landing pages or interactive storytelling formats.

Qualifications

• Educational background with a Bachelor's Degree.

Benefits & Perks

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance