Website Content Strategist

About the Role

Key Responsibilities

• Create website content to effectively market VCU Health services and providers.
• Work with Web manager to optimize website performance and develop larger, more complex content and web pages or sections.
• Utilize digital analytics and tools to monitor and improve website performance through SEO optimizations such as enhanced metadata, keyword research, internal linking, and image size corrections.
• Organize, plan, and schedule website content in support of marketing and cross-department projects.
• Contribute to new digital offerings, including tools, design changes, and content updates to increase lead generation opportunities.
• Partner with internal and external digital teams, IT, and VCU for new initiatives on vcuhealth.org.
• Collaborate with marketing, communications, and public relations teams to develop and maintain websites for VCUHS, CHoR, Massey, etc., and update web content regularly.
• Manage VCU Health provider and location data across platforms to ensure consistency and accuracy on websites, Google listings, VCU Wayfinding app, and third-party sites.
• Manage website projects independently.
• Create training materials and deliver training to CMS users and content contributors across the health system.

Requirements

• Bachelor's degree in communications, marketing, public relations, web administration, computer science/information systems, or business.
• Minimum of three years of experience demonstrating knowledge of website structure, UX, web accessibility standards, and industry trends for high-traffic websites.
• Experience working with website content management systems (CMS).
• Proficiency with SEO tools such as SEMRush, Moz, Brightedge, or similar.
• Basic knowledge of HTML and CSS in a CMS environment, including resizing images, creating redirects, and adding metadata.
• Project management skills, organizational skills, and ability to manage multiple projects and deadlines.
• Effective collaboration skills working with diverse teams including medical providers, administration, and external vendors.
• Strong communication skills including listening, writing, and speaking.
• Experience with Google My Business and online listing management.
• Analytical skills and experience using analytic tools such as GA4 and heat mapping.

Nice to Have

• Experience with TerminalFour CMS or similar enterprise CMS.
• Experience analyzing and optimizing website performance using analytic tools.
• Knowledge of digital communications.
• Understanding of design's role in web user experience.
• Experience working within Google Workspace and Microsoft Office 365.

Qualifications

• Educational qualifications include a bachelor's degree in a related field or equivalent combination of education and experience.

Benefits & Perks

• N/A (not specified in the description).