Website Content Strategist

About the Role

Key Responsibilities

• Create website content to effectively market VCU Health services and providers.
• Work with Web manager to optimize website performance and create larger, more complex content and web pages or sections.
• Utilize tools and digital analytics to monitor and improve website performance with SEO optimizations such as enhanced metadata, keyword research, improved internal linking, image size corrections, etc.
• Organize, plan, and schedule website content in support of marketing and cross-department projects.
• Contribute to new digital offerings, including tools, design changes, and content updates to increase lead generation opportunities.
• Partner closely with internal and external digital partners, IT, and VCU for the development of new vcuhealth.org initiatives.
• Work with marketing, communications, and public relations teams to develop and maintain websites (VCUHS, CHoR, Massey, etc.) and update web content for various partners.
• Manage VCU Health provider and location data across platforms to ensure consistency and accuracy on websites, Google listings, VCU Wayfinding app, and third-party sites.
• Manage website projects independently.
• Create training materials and deliver training to CMS users and content contributors across the Health System.

Requirements

• Bachelor's degree in a related field such as communications, marketing, public relations, web administration, computer science/information systems, or business.
• Minimum of three years of experience demonstrating knowledge of website structure, user experience (UX), web accessibility standards, industry trends, and best practices for large-scale, high traffic websites.
• Experience with website content management systems (CMS).
• Experience with SEO tools such as SEMRush, Moz, Brightedge, or similar.
• Working knowledge of basic html code and css in a CMS environment, including resizing images, creating redirects, and adding metadata.
• Project management skills, organizational skills, and ability to manage multiple projects independently.
• Strong communication skills including listening, writing, and speaking.
• Experience working with Google My Business to manage listings.
• Analytical skills and experience using analytic tools such as GA4 and heat mapping.
• Knowledge of digital communications and basic UX and web programming/coding skills.
• Ability to work collaboratively in a diverse team environment.

Nice to Have

• Experience with TerminalFour CMS or similar enterprise CMS.
• Experience creating strategy and managing content for large-scale, high traffic websites.
• Adherence to high standards of visual design, attention to detail, and accuracy.
• Experience with Google Workspace and Microsoft Office 365.
• Experience with online listing management and GMB.

Qualifications

• Educational qualifications are specified as a bachelor's degree; combination of education and experience may be considered in lieu of a degree.

Benefits & Perks

• Not specified in the description.