Website Marketing Manager

Helpsystems

Eden Prairie, MN

Full Time

Senior

7 days ago

Job Description

About the Role

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! At Fortra, we're breaking the attack chain. This position supports the Demand Generation team through owning the strategy, performance, and continuous optimization of our websites and portals for MFT. This role is both strategic and hands-on, responsible for managing key digital marketing initiatives across web performance, paid search, and user experience.

Key Responsibilities

Own the performance and strategic roadmap of the MFT websites as a key revenue-generating asset.
Ensure the website is optimized for demand generation, with a focus on SEO/GEO and end-to-end conversion journeys.
Analyze competition and SEO performance trends and act proactively to optimize results.
Drive all SEO efforts, implement best practices, optimize pages, expand link building, and ensure top rankings.
Own web testing roadmap (A/B, multivariate) and analyze post-test learnings.
Manage web-related KPIs including traffic, conversion rate, lead quality, bounce rate, and engagement metrics.
Oversee all website properties, including sections, product landing pages, compliance, and other entities.
Develop quarterly website improvement plans aligned with business goals.
Own and optimize paid search in Google and Bing, manage budgets, bidding strategies, A/B testing, and reporting.
Coordinate and manage external agencies for SEO, web architecture, design, and UI improvements.
Implement A/B and multivariate testing across high-impact pages.
Analyze user behavior via tools like Google Analytics, Hotjar, and Google Tag Manager.
Generate monthly performance reports and surface insights to senior leadership.
Supervise, coach, and develop a Web Content / UX Specialist.
Collaborate with stakeholders in product marketing, marketing, and sales to shape web strategy.
Ensure messaging consistency and communicate design/UX/architecture decisions to non-technical stakeholders.
Manage website and agency budgets.
Stay informed on digital marketing trends and continuously assess opportunities for improvement.
Recommend new tools, platforms, or technologies to support growth, including expanding the use of AI.

Requirements

Bachelor's degree in engineering, Web Development, Business, or related disciplines.
7+ years of experience in website building and management, digital marketing, or demand generation roles, preferably in a B2B SaaS or tech environment.
3+ years of proven results in website engagement, pages and user funnels optimization, and conversion strategies at a mid-sized B2B enterprise technology company.
Strong background in SEO and conversion rate optimization (CRO).
Keywords research and paid search management experience is a plus.
Strong knowledge of UX best practices and web design principles.
Hands-on experience with Google Analytics (GA4), Hotjar, Google Tag Manager (GTM), A/B and multivariate testing, CMS platforms (especially Drupal), and PPC platforms.
Experience working with and managing SEO agencies.
Project management skills, able to manage multiple priorities and deadlines.
Strong cross-functional collaboration skills with sales, product marketing, marketing, and operations teams.
Ability to manage and mentor direct reports and collaborate with stakeholders at all levels.
Data-driven and results-oriented mindset.
Excellent analytical skills and attention to detail.
Strong problem-solving and critical thinking capabilities.
Ability to manage projects, prioritize work, and handle multiple tasks.
Visual website design skills, combining creativity and analytical thinking.
Passion for continuous learning, testing, and innovation.

Nice to Have

Experience with AI tools and technologies.
Experience in a B2B SaaS or technology environment.

Qualifications

Bachelor's degree in engineering, Web Development, Business, or related disciplines.
7+ years of experience in relevant roles.

Benefits & Perks

Competitive salaries and benefits.
Personal and professional development opportunities.
Flexibility in work arrangements.

Working at Helpsystems

If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you.

Apply Now