Well-Architected Content Ops & Marketing, Sr. Mana

About the Role

Key Responsibilities

• Manage the Architect Content & Editorial Strategy by developing and executing a content strategy that elevates Salesforce architects and the Well-Architected framework.
• Manage the editorial calendar for the Architect Hub, Blog, LinkedIn, and X, ensuring clear voice and cohesive storytelling.
• Translate technical concepts into compelling stories that highlight Trailblazer success, architectural best practices, and community contributions.
• Partner with Architect Evangelists to amplify their content, events, and technical storytelling.
• Collaborate with the office of the Chief Architect, Engineering, and Product Marketing to align messaging with product direction, Well-Architected principles, and architectural frameworks.
• Support architect-focused campaigns and events (Dreamforce, TDX, World Tours), ensuring content consistency across sessions, blogs, and social media.
• Establish editorial processes and channel operations to ensure consistent, high-quality output.
• Define and track KPIs for content reach, engagement, and channel growth.
• Refine content strategy based on analytics and community feedback.
• Spotlight members of the architect community through features, profiles, and campaigns.
• Manage and grow the Salesforce Architect Trailblazer Community Group, driving engagement and connecting members to programs and resources.

Requirements

• 7+ years of experience in content marketing, editorial strategy, or community marketing in B2B tech/SaaS.
• Proven ability to own and deliver content strategy across multiple channels.
• Strong editorial and writing skills, with experience establishing and maintaining brand voice.
• Track record building community-driven content strategies that engage technical or professional audiences.
• Ability to collaborate cross-functionally with teams such as Evangelists, Product Marketing, and Engineering.