Wellness Message Curator

About the Role

Key Responsibilities

• Manage and grow our presence on Meta (Facebook/Instagram), TikTok, Google My Business
• Create and optimize both advertising and brand pages
• Coordinate external content with website developer
• Help coordinate and monitor email drip campaigns with Franchise prospects
• Collaborate on and execute franchise marketing strategy
• Use AI tools like ChatGPT for content creation
• Monitor trends and campaign performance
• Create content and messaging that speaks to health-conscious consumers
• Provide a portfolio of successful marketing projects
• Create both consumer and B2B newsletters for digital delivery

Requirements

• 3 years in digital marketing or brand strategy
• Proven experience with Meta, TikTok, ChatGPT, Google My Business
• Strong writing, creative, and digital design skills
• Experience working with or managing agencies
• Must be based in Atlanta, GA; hybrid flexibility available

Nice to Have

• Health/wellness or franchise experience
• Data analysis and performance tracking experience

Qualifications

• Experience with digital marketing or brand strategy

Benefits & Perks

• Role with room for growth and creative leadership
• Innovative and growing wellness brand
• National franchise expansion opportunities
• Collaborative culture