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Wine & Spirits Ambassador

Columbia Distributing

Seattle, WA
Full Time
Mid Level
23 days ago

Job Description

About the Role

Ambassadors are essential to Columbia Distributing's success in the Wine & Spirits division. An ambassador is responsible for advancing and securing beverage sales in the market, performing functions to secure new business accounts and facilitating the needs of the existing sales accounts. This is accomplished through territory planning, selling, education and communicating the achievement of company and supplier objectives.

Key Responsibilities

  • Accomplish sales and distribution goals by executing the monthly, quarterly and annual business plans and company initiatives.
  • Drive the success of the Wine & Spirits portfolio by partnering with suppliers and customers to execute commercial plans and develop key on-premise accounts.
  • Sell in distribution, menu placements, promotions, drink features, and back bar placements at key customers.
  • Function as a wine and spirits expert in creating programs, education and training for assigned accounts and interact with supplier leadership to prioritize and troubleshoot market activities.
  • Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business.
  • Analyze data and insights to increase sales, grow customer business, and better achieve objectives.
  • Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities.
  • Build positive, credible, lasting customer relationships based on trust.
  • Stay current with industry knowledge including beer, non-alcoholic beverages, food trends, market share, etc.
  • Complete all required training and submit all required reporting, preplans, trackers, surveys, expense reports, mileage logs, etc. by the due date.
  • Operate primarily indoors with occasional outdoor work, and be able to lift, carry, push, pull up to 50 lbs.
  • Drive and operate a vehicle as part of job duties.
  • Work full-time, with hours that may vary and include weekends, and travel locally.

Requirements

  • High School diploma or GED required.
  • WSET certification must be passed within one (1) year of start date.
  • Minimum two (2) years previous sales experience in beverage industry.
  • Valid driver's license and auto insurance required.
  • Proficiency with Microsoft Office suite.
  • Excellent oral and written communication skills.
  • Effective organizational and time management skills.
  • Ability to develop strong relationships with internal and external customers.

Nice to Have

  • Bachelor's degree preferred.
  • On Premise experience.

Qualifications

  • High School diploma or GED.
  • WSET certification within one year of employment.
  • At least two years of sales experience in the beverage industry.
  • Valid driver's license and auto insurance.

Benefits & Perks

  • Employees (and their families) are eligible for medical, dental, vision, and basic life insurance.
  • Employees are able to enroll in the company's 401k plan.
  • Employees are also eligible for 80 hours of vacation every year and 7-8 days of paid holidays throughout the calendar year (depending on location).
  • Hired applicants may be eligible for incentives/bonuses/annual bonuses.

Working at Columbia Distributing

This job operates in our accounts, mostly indoors with occasional outdoor work, emphasizing a professional environment focused on sales, relationship building, and industry knowledge.

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Job Details

Posted AtJul 11, 2025
Job CategoryBrand Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Columbia Distributing

Website

coldist.com

Location

Seattle, WA

Industry

Beer and Ale Merchant Wholesalers

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